Trade fair stands: the ephemeral architecture at Cersaie by INSCA

In 2022, more than 90,000 visitors passed through the exhibition stands at Cersaie, the world’s largest trade fair for the sector.

The Cersaie trade fair has once again regained the level of visitors it enjoyed in 2019. An influx that reflects the high international demand that exists in the ceramics sector and the opportunity that the trade fair event represents for exhibiting companies.

Once again this year, a large number of tile producers have entrusted INSCA with their trade fair stands at Cersaie. And they have done so because we are the stand manufacturer that guarantees a fully comprehensive service, from the design of the ephemeral architecture project to the assembly at Cersaie and subsequent dismantling.

You have to touch ceramics

The considerable turnout at the Cersaie fair has been the keynote of the 2022 event. And the reality has shown us that ceramics must be touched, that the fair is the great commercial opportunity to meet with customers from all over the world and to make new business contacts.

Ephemeral architecture projects are the most profitable commercial and corporate spaces. In just a few days, a large number of potential customers visit the stand to see the latest trends and innovations at first hand. Nothing can be left to chance in this great showcase.

Trends in ephemeral architecture

Our stand design team knows that our clients need to make an impact on their visitors in less than 10 seconds. That’s why we study every square centimetre in detail. Nothing can be left to chance.

An ephemeral architecture project is influenced by a number of factors: an eye-catching design, brand values, display capacity and convenience for business relations. In the end, the goal is to generate an excellent brand experience in a small space that will receive a considerable number of visitors.

Another fundamental aspect is the quality of the finishes and the perfection of the entire set-up. The stand is the showcase for our clients and where their brand image will be projected. The ephemeral architecture project has to be excellent, and for this we not only have to have the best carpentry, painting, lighting and assembly teams, but also international logistics.