INSCA at Coverings 2025: bespoke display solutions for the ceramics sector

Several companies have relied on our bespoke display solutions for the ceramics sector to present their collections at Coverings 2025.

From 29 April to 2 May, a new edition of Coverings will be held at the Orange County Convention Center in Orlando (USA). One of the most important trade fairs in the ceramic and natural stone sector in the United States.

This year, the event reaches its 32nd edition with the participation of 1,000 international exhibitors from 40 countries, including 74 Spanish companies grouped in the Spanish Pavilion, coordinated by ICEX.

At INSCA, as tile display stand manufacturers, we have been present once again at this professional meeting, accompanying our clients with the manufacture and assembly of their ephemeral architecture projects and with the presence of our CEO, Pascual Ibáñez, and the head of the Design and Projects Department, Laura Pardo.

INSCA’s strategy for Coverings 2025

The particularities of the US market have led to the development of specific solutions to ensure the success of ephemeral architecture projects with the perfect tile display systems.

In this sense, at INSCA we are committed to precise planning from Spain: we manufacture all the display elements in advance, we pre-assemble all the stands and tile display units in our facilities, we carefully pack each piece and we coordinate the loads to send them with the necessary anticipation.

In addition, our in-house assembly team of 50 people travels to Orlando to ensure that each ephemeral architecture project is installed with the highest quality and precision. A representative example is the use of the puzzle assembly system, which allows the modules of each stand to be assembled at the destination, quickly and efficiently.

Stands designed to enhance the ceramic exhibition

This year we have worked on the manufacture of stands for Coverings for various leading brands in the sector that wanted to display tiles, with a tailor-made exhibition proposal in each case. Some examples:

1. Ambiences for display large format, framed in melamine or aluminium structures to reinforce the perception of the product.
2. Sliding tile displays and tile display racks with special heights – up to 3,850 mm – that maximise the use of space.
3. Technical and decorative tables, such as those with a moulded top and natural walnut or ceramic finish, made for meeting areas.
4. Planters, façades and coated skirting boards, which add aesthetic and functional value to ephemeral architecture projects as a whole.
5. Integrated LED lighting in platforms, cornices or panels, which enhances the textures, material effects and colours of the materials on display.
6. Open stand structures, which allow fluid access from different points and encourage greater circulation.

We also ensure that each stand projects the brand’s values, highlighting its catalogue in the smallest possible space.

What are the most effective stand displays in 2025?

Are you looking for the best exhibitors to display tiles on a stand? Do you want to know how to display ceramic tiles at fairs? At INSCA, we design and manufacture ceramic tile displays that combine design, functionality and durability.

This year, in the tile display stands that we have materialised in Coverings, we have integrated some of the models from our catalogue such as:

1. Sliding displays for slabs, such as the Roma XL model or the classic London.
2. Rotating tile display for small format Chicago 10P.
3. Multiformat tile displays, perfect for displaying different collections on a single panel, such as our Roma Multi Tiles.
4. Compact tile display with light structure Colorado 10P.

In short, do you want to know what type of display for building materials can help you sell more? At INSCA we help you find the one that best suits your business needs.

What services does INSCA offer for ceramics fairs?

Our presence at Coverings 2025 reflects INSCA’s ability to tackle international exhibition projects in a comprehensive manner and with bespoke displays for ceramic tiles. These are some of the services we offer:

1. Complete development of the stand, from design (if required by the client) to manufacture and final assembly.
2. Our own international assembly team, with experience in trade fairs such as Cersaie, Cevisama or Coverings.
3. Unpublished and functional designs, aimed at improving the visitor experience and commercial conversion.
4. Analysis of trends and consumer behaviour to optimise each exhibition space.
5. Application of value engineering to achieve more efficient stands without sacrificing visual impact.
6. Commitment to sustainability, demanding FSC and PEFC certifications from our suppliers.

If you are looking for a strategic partner to exhibit at international trade fairs with customised exhibition solutions, contact us. We transform spaces into experiences that connect with your customer.

The tile sector in the United States: a growing opportunity

The United States continues to be an important market for Spanish tile. According to data from ASCER (Spanish Association of Ceramic Tile Manufacturers), in 2024, exports to the US reached 470.2 million euros, representing 13.5% of the sector’s total exports.

This growth is largely due to several factors:

• The momentum of the residential sector, both in new construction and refurbishment.
• The consolidation of interior design as a driver of purchasing decisions.
• The growing interest in sustainable and highly durable materials.
• The aesthetic sensitivity of the American consumer towards European design.

What trends currently mark the ceramic tile sector in the United States?

Do you know what formats, colours and finishes are the most popular in the North American market? If you are thinking of refurbishing a building materials showroom or presenting your products at trade fairs or points of sale, it is essential to know the preferences of the American market:

Large format and XL pieces

Large porcelain tiles continue to gain prominence due to their ability to create continuous surfaces and reduce joints. Does your showroom allow you to display this type of format efficiently and visually?

Solutions such as tile display cabinets or displays for slabs of our Slimshow series are perfect for these cases. We reduce the structure of the tile display unit to a minimum, so that the main focus is on the piece on display. In addition, we manufacture them with robust structures to guarantee the safety of customers and your sales team.

Natural and realistic finishes

Marble, stone, wood and cement continue to inspire the most sought-after collections, with finishes that combine soft touch and matt or satin appearance. Are you presenting these textures in a way that the customer can clearly appreciate them?

One of the ways to appreciate these finishes is by incorporating technical areas to display samples and new ways of applying the product. In this sense, in our catalogue you will find tables for displaying tiles from our I Nostri Banchi series or technical walls for displaying samples from our Milan Wall series.

Tailor-made display solutions for trade fairs

At INSCA, we know that participating in trade fairs such as Coverings is a strategic investment to connect with new markets and improve the sales experience. That’s why we combine innovation, technical know-how and a global vision to develop customised display solutions.

From tile displays, tile sample displays to turnkey ephemeral architecture projects for international trade fairs. We therefore offer a comprehensive service that covers all phases of the project.

And we do so with the peace of mind of having our own team, more than 45 years of experience and a clear vocation: to help our clients increase their sales and improve their customers’ shopping experience. Contact us and we’ll get started today. The work we have done at Coverings is just an example of what we are capable of, are you going to miss it?