Being INSCA changes everything: this is what the INSCA booth at Cersaie 2026 will look like

The countdown to Cersaie 2026 has begun. INSCA booth at Cersaie 2026

From September 21 to 25, we will be in Bologna in Hall 28, Stand B12 C11, at the latest edition of the international trade fair dedicated to ceramics, bathroom fixtures, and interior design.

This year, we’re coming to Italy with new exhibition solutions, new displays, and a new concept that encapsulates our approach to exhibition design: Being INSCA changes everything.
Don’t miss the INSCA booth at Cersaie 2026.

Being INSCA changes everything: the concept

At INSCA, we don’t define ourselves solely as manufacturers of display units for tiles, bathroom fixtures, and building materials.

We understand that being part of INSCA is a way of working grounded in six pillars that shape every project that leaves our factory: excellence, innovation, trust, global reach, quality, commitment, and creativity.

That’s why, this year, we wanted to translate those values into the very experience of our booth:

Trust that inspires,
commitment that drives,
creativity that transforms,
and excellence that defines.

These values are present from the very first conversations with the client through design, technical development, manufacturing, logistics, and final assembly. Therefore, at Cersaie 2026, we want to showcase the results of this approach to work.

Being INSCA changes excellence.
Being INSCA changes innovation.
Being INSCA changes trust.
Being INSCA changes globality.
Being INSCA changes quality.
Being INSCA changes commitment.
Being INSCA changes creativity.

Materials, lighting, and zoning at the INSCA Booth

The design of the booth, located in Hall 28 B12-C11, is built around a cohesive and elegant aesthetic:

• Black finish: a color that adds elegance and highlights key areas of the space without detracting from the product on display.
• Textiles: In the center, a wraparound fabric that rises from the floor is paired with an illuminated cornice, creating a warm and sophisticated focal point.
• Zoning: The booth is organized into distinct zones that facilitate navigation—an approach we also apply to our clients’ projects.
• Technology: We integrate interactive televisions as a digital resource.
• Lighting: Track lighting and dimmable spotlights allow us to adjust the color temperature and the illuminated elements, adapting the atmosphere to highlight specific pieces or areas.
• Structure: We continue to prioritize open spaces, free of partitions that interrupt the flow, to offer an immersive experience from start to finish.
• Clean, subtle lines: minimalism as our hallmark, allowing the stand’s architecture to serve as the perfect backdrop—never the center of attention.

In short, the design of the INSCA booth at Cersaie 2026 is intended to let you see, touch, and experience our displays for tiles and building materials as if they were already in your showroom.

We also reinforce the idea that the product on display should be the true star of the show. Our display units blend seamlessly into the architecture. In other words, the structure remains unobtrusive so that the color, size, texture, and finish of each piece can be clearly appreciated.

New Tile Display Units at Cersaie 2026

As manufacturers of display units for building materials stores, at every edition of Cersaie we present new products designed to enhance the shopping and sales experience. In 2026, we’ll be showcasing:

• New configurations from the Boutique series: we’re introducing brand-new setups for our line of modular material library with built-in lighting. If you want to display small tiles, this display unit is for you.
• Texas Madera: a display unit that is bolted and mounted to the wall, featuring a sliding panel on one side and two fixed panels on the back. Discover it exclusively at our booth.

However, as we do every year, the best way to understand how our ceramic display units work is to experience them in person. Plus, we’ll have our best ceramic display units on hand, such as the Pisa Slimshow display unit for large-format porcelain tiles and the Up! technical bench for ceramic artists.

Where will INSCA be at Cersaie 2026?

You’ll find us in Hall 28—Booth B12 C11—from September 21 to 25. According to the organizers, the hours will be 9:00 a.m. to 7:00 p.m. Monday through Thursday and 9:00 a.m. to 5:00 p.m. on Friday.

If you’d like to move forward with your next project, we’d be happy to schedule a meeting with our team during the event. Let’s talk!