1 August, 2023

Renovating your building materials showroom: where to start


The way products are sold in the ceramics sector has evolved, and at INSCA, as experts in tile, sanitaryware and building materials displays, we understand that attracting more customers to your building materials showroom is crucial, but more importantly, making sure they buy when they visit you.

Renovating your building materials showroom: where to start

Investing in your showroom is investing in sales. So if your showroom is the space where you display your collections and where your clients make the buying decision, how is it possible that keeping it up to date or improving it is generally the last of your priorities?

As author, entrepreneur and organisational consultant Marie Kondo says, “people don’t change their habits unless they change their mindset first”. In this post, we will show you how to transform your point of sale and give you the keys to start this exciting process.

How to start transforming your building materials showroom

Transforming your showroom is not a simple task. It requires several hours of planning and work. Here are the first points you need to consider before getting down to work: make an analysis of motivation, product, customer and objectives.

Motivation for change

The first step is to identify why you want to renovate your showroom or open a new store. In this way, identifying your motivation will help you establish a solid basis for change. Some of the most popular reasons are:

  • Updating furniture due to display obsolescence.
  • Aesthetic renewal.
  • Adaptation to new products.
  • Reorganisation and space optimisation.
  • Expansion of staff.
  • Digital transformation.

What type of product will you display?

Next, it is vital to consider the products you offer and plan how you will display them effectively. Depending on whether you sell tiles, sanitary ware or building materials, you will design your display in a specific way.

Therefore, assess which products are best sellers, which ones should be highlighted, which ones should be incorporated, which ones should be discontinued and which ones need better display. Therefore, when buying tile displays, you will have a clearer idea of what you are looking for.


Thirdly, understanding your customers is essential to designing an attractive exhibition. On the one hand, analyse the type of clients you are targeting, such as private individuals, contractors, building professionals, architects or designers. On the other hand, define your ideal client, their interests, needs and preferences, to ensure that your exhibition meets their demands.

Setting objectives to achieve

Finally, setting clear objectives is critical to the success of the renovation. Reflect on what works best in your business and where you need to improve. Remember that refurbishment is not a quick process, but with proper planning, you will achieve satisfactory results.

In short, as if it were a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), you should reflect on your business and its future. Study what works best for you, and what doesn’t, in order to know what you have to strengthen and what you have to improve.

And that is where we come into play. We are INSCA. With 45 years of experience, we are experts in designing, manufacturing and setting up display solutions that improve the sales of our clients’ building materials. We make it our mission to drive your business forward and deliver the best shopping experience.

Contact a specialised company like INSCA

At INSCA we exclusively design and create unique experiences in the building materials sector. We facilitate the entire process, from space management to final assembly, so that our clients can focus on serving their customers. We have a team of interior designers and architects to advise you and offer you the best tile showroom design.

Therefore, the integration of spaces and the creative combination of materials are our hallmark. We always innovate and stay at the forefront of the latest trends and technologies in the sector. Our commitment to quality is reflected in the bespoke manufacture of our tile displays and the integration of our standard solutions into the space. Depending on the project, we look for the best solutions.

Thus, specialising in the sale of tile displays, we ensure that each piece of our display furniture is unique and of the highest quality. Let us help you make a difference in the competitive world of building materials. How do we do it?

Project phases

Our passion for innovation drives us to deliver customised solutions that are perfectly tailored to our clients’ needs. In addition, we drive sales by providing strategically designed displays to captivate customers and maximise sales potential. These are the phases we consider throughout the process.

Project briefing

In the initial briefing phase, we carry out a thorough analysis to ensure the success of your project. We consider several essential aspects that will lay the foundations for the development of your exhibition:

  1. Commercial strategy: We understand your commercial objectives and design an exhibition that will increase your sales opportunities.
  2. Capacity and exhibition space: We carefully evaluate the available space and capacity of the exhibition to optimise the layout and ensure a satisfactory experience for visitors.
  3. Material typology: We take into account the variety of materials you offer and design a display that highlights each product in an attractive and coherent way thanks to displays for each type of material such as flooring displays or shower tray displays.
  4. Work areas and service areas: We design efficient work areas and service areas that allow a smooth and comfortable management during the exhibition thanks to, for example, our ceramotecas or workbenches.
  5. Aesthetic preferences: We are inspired by your aesthetic preferences and brand style to create an exhibition that reflects your identity and conveys the desired message to visitors in an elegant way.

At INSCA, every detail counts, and our initial research allows us to provide you with a customised proposal that will exceed your expectations and align with your business objectives.

Initial design proposal

Secondly, our initial design proposal is an exciting step towards creating your dream exhibition. From the initial briefing, our team will develop the design proposal that best suits your business:

  • We design a dynamic layout that guides visitors through the exhibition in a fluid and captivating way, ensuring an enriching experience. In addition, we take into account circulation cycles: hot and cold zones.
  • We develop creative and functional solutions to highlight each type of product to highlight its unique features and generate visual appeal, from marble displays to faucet displays.
  • We optimise the use of available space to ensure optimum display capacity. This way, you can display a wide variety of products in an organised and attractive way thanks to our display solutions such as our tile sliding displays.
  • We design a strategic route for visitors to experience the entire exhibition as a unified and harmonious experience, providing a sense of cohesion and coherence.
  • We draw inspiration from the latest industry trends and your aesthetic preferences to bring to life an inspiring and memorable display that leaves a lasting impression on your customers.

Economic estimation of the proposal

Moreover, at INSCA we understand the importance of having a clear understanding of the costs involved in the development of your exhibition. That is why we provide a detailed financial estimate covering all aspects of the project. Our transparency and accuracy will allow you to plan and manage your resources effectively, ensuring a profitable investment.

Implementation of legalities to be resolved and trades involved

Before starting the project, it is necessary to deal with the legal aspects that may affect the work so that you have all the necessary permits.

As leaders in the design, development and manufacture of display systems for ceramics and building materials, we ensure that every aspect of the process is properly planned and executed. This ensures that your exhibition runs smoothly and complies with all legal and technical requirements.

Final design of your building materials exhibition

Next, once we have made the necessary adjustments and reached full suitability of the proposal, we come to the exciting moment of the final design. In this process, we implement alternative solutions to ensure that every aspect is carefully considered and meets your expectations. As a result, we deliver the final proposal with infographics of the space so that you can visualise how your showroom will come to life.

Final economic proposal

With the final design in hand, we provide you with a detailed and accurate final financial proposal. Our proposal includes all costs associated with the development, manufacture and assembly of the exhibition. We provide full transparency so you can make informed decisions and ensure the project meets your expectations and budget.

Technical development and production

Once you have approved the financial proposal, we move on to the technical development and production of the exhibition. Our team of experts is responsible for carrying out every detail with precision and attention to the highest quality standards. From the manufacture of each component to the selection of premium materials, we ensure that your exhibition is unique and long-lasting.

Installation and assembly

We reach the climax with the installation and assembly of your exhibition. Our highly trained team carefully assembles each element to ensure that everything is in place and ready to wow your customers. In turn, we ensure that the installation is carried out efficiently and without interruption, so that you can open the doors of your renovated retail outlet in the shortest possible time.

As for the estimated time of the entire process, as experts in the field, we understand the importance of proper planning. Generally, we estimate that the renovation can take anywhere from 1 to 1.5 years from the initial decision to transform the showroom to the completion of the retail outlet.

In conclusion, at INSCA, our 45 years of experience has positioned us as a leader in the unique design of building material displays. Our passion for innovation and creating unique experiences drives us to deliver bespoke solutions that drive sales and make your retail outlet stand out in the competitive marketplace.

From initial research and creative design to custom fabrication and flawless installation, every stage of our process is focused on meeting your business objectives and exceeding your expectations. Our commitment to quality and attention to detail makes us your strategic partner in taking your exhibition to the next level.

So, at INSCA, we believe in the power of exhibitions that make a difference. Let us transform your vision into reality and create an exhibition that inspires, attracts more customers and becomes a benchmark in the industry. Contact us and find out how we can make your point of sale a memorable and successful experience!

Irene Delgado