This Changes Everything: INSCA’s New Exhibition Language at Cersaie 2025

The countdown has begun! From September 22nd to 26th, you’ll find us in Hall 28, Stand B12 C11.

Building materials exhibitions are no longer just a place to view products. They have evolved to become spaces that influence brand perception, the shopping experience, and, above all, sales results.

Therefore, at this edition of INSCA at Cersaie 2025, we want to invite you to rethink your exhibition and the way you’ve been displaying your products until now. To imagine new ways to showcase the true value of your materials without losing the prominence they deserve.

With this objective, our campaign was born: This changes everything.

A concept that refers to a transformation in the way we communicate the value of the product. A transformation that begins at our stand located in Hall 28 Stand B12 C11, but is designed to extend to your showrooms and points of sale.

A new way of presenting materials

This year, we’ve designed a space that is, in itself, a statement of intent: a stand without partitions. A clean space, where volumes disappear to give absolute prominence to the product.

A midnight blue fabric—opaque and elegant—replaces the traditional partitions to give way to a clean and immersive experience that suggests without revealing.

The structure is supported by iron pillars that evoke classical architecture, reinterpreted in a minimalist way. Pure lines, subtle cornices, accent lighting… Everything is designed so that the focus is always the same: the product on display.

In short, we’ve designed the space so you can see, touch, and experience our display units for tiles and materials as if they were already in your showroom. And if you’d like to move forward with your projects, we’d be happy to schedule a meeting with our team during the event.

Let’s talk!

New displays for building materials stores

At INSCA, as manufacturers of displays for tiles, bathroom products, and building materials, we develop display solutions that improve both the shopping and sales experience. At Cersaie, we are presenting three major innovations in display solutions:

• This changes experiences: For the first time, we are bringing together the three versions of the I.RIS system for digitizing displays in a single space.
• This changes design: A new line of ceramic cabinets and shelving that highlights small-format samples.
• This changes visions: A sliding display with integrated shelves for displaying small samples.
• This changes possibilities: A compact, freestanding, and functional display for large-format ceramic pieces.

But… To find out how the new ceramic displays work, you’ll have to visit us Hall 28 Stand B12 C11. Only then will you understand why we say this changes everything:

This changes quality.
This changes creativity.
This changes perception.
This changes showrooms.

We are waiting for you!