Cersaie confirms what we already anticipated: This changes everything. At our stand (Hall 28, Stand B12 C11), visitors will discover how our latest tile library, tile displays racks and the I.RIS digital system completely change the way building materials are presented, improving both the shopping experience and sales.

What’s more, one of the great advantages of visiting our stand is that our sales team offers personalised advice to help you find the best display solution for your materials. Book an appointment by clicking here. We look forward to seeing you there!
What’s new at INSCA at Cersaie 2025?
Until 26 September, we are presenting a range of innovative and versatile tile displays for showrooms at the Italian trade fair.
Boutique Series: modular tile library for small-format
The Boutique series is our latest innovation in modular tile displays. A collection with more than 25 displays that combines design, organisation and functionality.
It includes integrated lighting, storage options and integrated customer service areas, turning the display into a genuine shopping experience. In terms of finishes, it is currently available in anthracite or wood.

In addition, this set of tile display systems allows different small formats, including special sizes, to be displayed in a small space.
Roma Muestras: the digitalised sliding tile display unit for samples
The Roma Muestras ceramic tile display allows up to 96 pieces measuring 300×150 mm to be displayed on a wall-mounted sliding system. At Cersaie, we presented it integrated with I.RIS V02, adding unique value to tile samples.
Its compact design optimises the space available in the showroom and facilitates access to a large number of references in a very small space. In addition, the orderly and visible arrangement of the pieces improves the customer’s shopping experience by allowing quick and convenient selection.

For the sales team, this system streamlines the presentation of collections and reinforces the sales pitch by allowing them to show the application of each piece in real-time environments. You still have time to see this tile display shelf in Bologna.
I.RIS System: digitisation of showrooms comes to Cersaie
For the first time, we are showcasing the three versions of I.RIS (Intelligence Revolutionary INSCA System) at the trade fair. Developed in collaboration with Jaume I University, this system brings together the physical and digital worlds:
- I.RIS V01: sensors in drawers, integrated into the Oregon display unit.
- I.RIS V02: advanced scanning of small samples, implemented in Roma Muestras.
- I.RIS V03: mobile scanner for ceramic tile libraries and technical benches, available in the new Boutique Series and the UP! Bench.

Thanks to I.RIS, customers can see, touch and feel the physical sample, while viewing its application in real ambiences with all the technical data on screen. You can request more information about this system by clicking here.
Book 124 Slimshow: large format with book-style opening
The Book 124 Slimshow allows you to display 24 pieces measuring 2800×600 mm in a book-style opening panel system, perfect for displaying large format collections.
The careful design of this tile display stand facilitates an orderly and elegant presentation of the pieces. In this sense, for the end customer, the book-style opening makes exploring samples simple, comfortable and intuitive, which significantly improves the shopping experience.

At the same time, for the sales team, it is an effective tool that speeds up the comparison between different models and helps to highlight the differences between each series. In short, this decorative tile display stand enhances the purchasing decision by offering a more attractive and professional showroom.
What single-piece tile display systems do you need in your showroom?
Although our main focus at this year’s Cersaie trade fair was on small formats and sample digitalization, we know that large formats continue to grow and are increasingly playing a more important role in building materials showrooms.

Therefore, at our stand we also presented a selection of tile sample displays designed specifically for this type of tile, combining capacity, design, and safety:
- Pisa Slimshow and Pisa Slimshow Polivalente: displays for showcasing large-format ceramics on sliding panels.
- Maxi Tiles: designed to highlight XXL tiles of different formats with a clean and elegant presentation.
- Londres 3P: a practical display system with three panels that make it easy to view different models.
- Pisa XL: designed for large-format collections, it combines robustness with a smooth and user-friendly opening.
- Denver Polivalente: a flexible solution that allows for integrating different sizes and formats into a single display.
What other display solutions can you discover at our stand?
Our “This Changes Everything” campaign is also reflected in the other ceramic tile displays we are presenting at Cersaie. Each one is designed to optimize the showroom experience, facilitate the sales team’s work, and improve customer purchasing decisions.

- Misuri 5P: a high-capacity sliding system that allows you to display 10 or 20 pieces in an organized and accessible manner.
- Nebraska Multisize: a flexible display for different formats, perfect for maximizing space.
- Tubestile: ceramic display ambiences with a modular and minimalist design.
- Spring: Furniture for displaying ceramic wall tiles measuring 3000×1000 or 2800×1200 mm.
- Rhin: Tile storage cabinet for displaying floor tiles with a maximum thickness of 12 mm.
- Colorado: Rotating tile display that allows the sample to be viewed vertically or horizontally.
Why visit the INSCA stand at Cersaie?
At INSCA, we design and manufacture display solutions that improve the presentation of building materials, increasing the perceived value of each collection and encouraging purchasing decisions.

At this year’s Cersaie, each new product we present reinforces our “This Changes Everything” campaign, because it truly changes the way we display, sell, and purchase materials.
Book your appointment with our team at Cersaie.
If you’re in Bologna, we invite you to visit us in Hall 28, Stand B12 C11.

And if you’d like personalized attention, you can book an appointment with our sales team to discover how our display solutions can transform your showroom.
Irene Delgado
INSCA TRADEMARK S.L. ha participado en el Programa de Iniciación a la Exportación ICEX-Next, y ha contado con el apoyo de ICEX, así como con la cofinanciación de Fondos Europeos FEDER, habiendo contribuido según la medida de los mismos, al crecimiento de esta empresa, su región y de España en su conjunto.
