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Projects > Argenta

Argenta

Vila-real (Spain)

1550 m2

Like a new way of connecting with ceramics. This is how Heart, the Argenta Cerámica showroom, presents itself. At INSCA, we have lived the experience of discovering the nature of this new ceramics exhibition designed by Summumstudio in which we have handled the manufacture and set-up.

The walk-through begins in the main hall with a prominent staircase. We find exquisite illumination, dark ceilings that contrast with the brightness of the ceramic pavements and wall coverings. Circular forms break up straight lines. There is no doubt. More than a walk-through, Argenta presents a detail-oriented experience in which the exhibition is the absolute protagonist.

Vila-real (Spain)

1550 m2

Like a new way of connecting with ceramics. This is how Heart, the Argenta Cerámica showroom, presents itself. At INSCA, we have lived the experience of discovering the nature of this new ceramics exhibition designed by Summumstudio in which we have handled the manufacture and set-up.

The walk-through begins in the main hall with a prominent staircase. We find exquisite illumination, dark ceilings that contrast with the brightness of the ceramic pavements and wall coverings. Circular forms break up straight lines. There is no doubt. More than a walk-through, Argenta presents a detail-oriented experience in which the exhibition is the absolute protagonist.

The first stop is before the screen. Afterwards is the long-awaited moment, when we enter a space as vivacious as Heart. Among central environments, technical side panels, and perfectly integrates tile exhibitors, we can discover Argenta’s collections. The walk-through in itself highlights their values: we, you, feel, and look, representing the value of people, mutual benefit, feeling, and new perspectives.

The first stop is before the screen. Afterwards is the long-awaited moment, when we enter a space as vivacious as Heart. Among central environments, technical side panels, and perfectly integrates tile exhibitors, we can discover Argenta’s collections. The walk-through in itself highlights their values: we, you, feel, and look, representing the value of people, mutual benefit, feeling, and new perspectives.

The large format and novelties monopolise the beginning of this experience. Afterwards, the dimensions begin to change as the styles become grouped together. As such, at our own pace, we can see environments with ceramic wall coverings that combine finishes in marble or wood, polished or matte. Halfway through are the pavements.

We would like to take note that Argenta specialises in multi-format series, and INSCA’s tile and pavement exhibitors are perfect for these combinations of materials that invite risk-taking and innovation.

There are around 50 central islands in total and more than 300 ceramic exhibition panels, housing Argenta’s 190 collections. In this way, we can visualise the final result of combining the pavement and wall covering finishes.

There are around 50 central islands in total and more than 300 ceramic exhibition panels, housing Argenta’s 190 collections. In this way, we can visualise the final result of combining the pavement and wall covering finishes.

Along our walk-through, we find different technical and work areas. The close relationship with the client is one of their top values. In this showroom, they have created different spaces that invite an exchange of opinions and promote that close relationship.

The whole exhibition is in harmony. The sensory resources complete the visual and tactile experience of every one of the collections.

The more than 1500 square metres of ceramics exhibition ends in the LIFE INSPIRATION area. This is an innovative area in which we can see how Argenta applies ceramics in the different rooms of the house. Countertops, wardrobes, furniture, bathrooms, lamps... all made with ceramics. These are new applications that have conquered the home sector at an international level and are here to stay.

The more than 1500 square metres of ceramics exhibition ends in the LIFE INSPIRATION area. This is an innovative area in which we can see how Argenta applies ceramics in the different rooms of the house. Countertops, wardrobes, furniture, bathrooms, lamps... all made with ceramics. These are new applications that have conquered the home sector at an international level and are here to stay.

As the manufacturers of this ceramics exhibition, frankly, we feel proud of the results we have obtained. Argenta’s display is one of the most contemporary showrooms. It is an example of a time at which exhibitions are no longer mere exhibitions, but rather experiences. And we, as always, have stayed at their side to help them move forward, offering them the best exhibition solutions for a showroom that will start a trend. We are INSCA. Thank you for trusting in us.

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