Pamesa Cerámica
- Vila-real (Spain)
Pamesa Cerámica has refurbished its showroom, covering more than 3,000 m², to mark the fifth edition of the Cerámica Experience. The project aimed to bring the product closer to the customer through experiential spaces that would enable visitors to discover new applications for ceramics and reinforce the brand’s positioning amongst architects, interior designers and specifiers.
At INSCA, we designed, manufactured and assembled different display solutions and bespoke elements to ensure a coherent visitor journey and provide a clearer understanding of the product.
The project incorporates a range of spaces that showcase the potential of ceramics. The main space is ‘La Suite’, a recreation inspired by the hotel concept, incorporating a reception area, room doors, a bar area, an office, a dressing room and a luxury suite with an en-suite bathroom. To connect this new setting with the rest of the exhibition, we have incorporated a system of folding ceramic slats that acts as an architectural divider.
Furthermore, amongst the other initiatives carried out, we would highlight, on the one hand, the creation of a stand within the exhibition itself to showcase new products in a style that blends Japanese and Mediterranean influences. And, on the other hand, a new technical area for presenting wood finishes using a curved structure with sloping shelving.
We have also included solutions from our catalogue of tile display units to enhance the presentation of collections and support sales efforts. These include the Denver 20 ceramic slab display unit for large formats measuring 2800 x 1200 mm, and the Colorado ceramic tile display unit for 100 x 100 cm samples.
The result is a ceramic showroom design intended to inspire visitors 365 days a year. Thus, the combination of exhibition architecture, technical solutions and specialised furniture enables Pamesa to showcase the full versatility of ceramics through an immersive and distinctive experience.
You can watch the full interview here.
