Fritta
- Onda (Spain)
- 700 m2
At INSCA, as manufacturers of tile displays, we develop projects that transform exhibition spaces into experiences. One example is the showroom of Fritta, a company specialised in frits, glazes, grits, inks and colours. With a surface area of 700 m², we took charge of the design, manufacture and assembly of the display solutions.
From the beginning, the company wanted a showroom with a scenographic character. Based on this idea, we designed a proposal around a main corridor. In it, we installed three large backlit light boxes in which the main essences of Fritta's products are displayed.
Opposite this central axis, different rooms open up, conceived as exhibition spaces with technical walls for displaying tiles and a large, custom-made tile display table. Each of the bespoke displays for building materials has been designed to highlight the firm's properties.
The tour ends in the Forum space, a versatile room equipped with cameras, audio systems and everything necessary for videoconferencing and in-house training sessions.
Finally, the choice of materials has also been essential to give the project personality. The black melamine reinforces the scenographic approach and adds depth; the lighting, both in the boxes and in the corporeal letters, generates an enveloping atmosphere; and the Hera Sega melamine introduces a touch of warmth that balances the whole.
