{"id":92104,"date":"2022-11-02T09:19:06","date_gmt":"2022-11-02T09:19:06","guid":{"rendered":"https:\/\/insca.com\/home\/estands-de-feria-la-arquitectura-efimera-mas-rentable\/"},"modified":"2025-08-04T09:49:49","modified_gmt":"2025-08-04T09:49:49","slug":"trade-fair-stands-ephemeral-architecture","status":"publish","type":"post","link":"https:\/\/insca.com\/home\/en\/trade-fair-stands-ephemeral-architecture\/","title":{"rendered":"Trade fair stands: the ephemeral architecture at Cersaie by INSCA"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/insca.com\/home\/en\/trade-fair-stands-ephemeral-architecture\/#In_2022_more_than_90000_visitors_passed_through_the_exhibition_stands_at_Cersaie_the_worlds_largest_trade_fair_for_the_sector\" >In 2022, more than 90,000 visitors passed through the exhibition stands at Cersaie, the world&#8217;s largest trade fair for the sector.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/insca.com\/home\/en\/trade-fair-stands-ephemeral-architecture\/#You_have_to_touch_ceramics\" >You have to touch ceramics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/insca.com\/home\/en\/trade-fair-stands-ephemeral-architecture\/#Trends_in_ephemeral_architecture\" >Trends in ephemeral architecture<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_2022_more_than_90000_visitors_passed_through_the_exhibition_stands_at_Cersaie_the_worlds_largest_trade_fair_for_the_sector\"><\/span>In 2022, more than 90,000 visitors passed through the exhibition stands at Cersaie, the world&#8217;s largest trade fair for the sector.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"642\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2022\/11\/IMG_POST_8.jpg\" alt=\"Imagen de gente en un estand de Cersaie hecho por INSCA\" class=\"wp-image-92043\"\/><\/figure>\n\n\n\n<p>The <a href=\"https:\/\/www.cersaie.it\/en\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.cersaie.it\/en\/\" rel=\"noreferrer noopener\"><strong>Cersaie trade fair <\/strong>has once again regained the level of visitors it enjoyed in 2019.<\/a> An influx that reflects the high international demand that exists in the ceramics sector and the opportunity that the trade fair event represents for exhibiting companies.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"642\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2022\/11\/IMG_POST_9.jpg\" alt=\"M\u00e1s im\u00e1genes de gente en el estand de Cersaie\" class=\"wp-image-92048\"\/><\/figure>\n\n\n\n<p>Once again this year, a large number of tile producers have entrusted INSCA with their<strong> trade fair stands at Cersaie<\/strong>. And they have done so because we are the <strong><a href=\"https:\/\/insca.com\/en\/about-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">stand manufacturer<\/a> that guarantees<\/strong> a fully comprehensive service, from the<strong> design of the ephemeral architecture project<\/strong> to the <strong>assembly at Cersaie and subsequent dismantling.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"You_have_to_touch_ceramics\"><\/span>You have to touch ceramics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The considerable turnout at the<strong> Cersaie fair has been the keynote of the 2022 event. <\/strong>And the reality has shown us that ceramics must be touched, that the fair is the great commercial opportunity to meet with customers from all over the world and to make new business contacts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"642\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2022\/11\/IMG_POST_1.jpg\" alt=\"Trade fair stands: the ephemeral architecture at Cersaie by INSCA\" class=\"wp-image-92053\"\/><\/figure>\n\n\n\n<p><strong>Ephemeral architecture projects <\/strong>are the most profitable commercial and corporate spaces. In just a few days, a large number of potential customers visit the stand to see the latest trends and innovations at first hand. Nothing can be left to chance in this great showcase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trends_in_ephemeral_architecture\"><\/span>Trends in ephemeral architecture<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"642\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2022\/11\/IMG_POST_2.jpg\" alt=\"Imagen estand de Cersaie 2022\" class=\"wp-image-92058\"\/><\/figure>\n\n\n\n<p>Our stand design team knows that our clients need to make an impact on their visitors in less than 10 seconds. That&#8217;s why we study every square centimetre in detail. Nothing can be left to chance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"642\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2022\/11\/IMG_POST_5-1.jpg\" alt=\"\" class=\"wp-image-92090\"\/><\/figure>\n\n\n\n<p>An <strong>ephemeral architecture project<\/strong> is influenced by a number of factors: an eye-catching design, brand values, display capacity and convenience for business relations. In the end, the goal is to generate an excellent brand experience in a small space that will receive a considerable number of visitors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2022\/11\/IMG_POST_10.webp\" alt=\"Proyectos de arquitectura ef\u00edmera y etands de feria de Cersaie 2022.\" class=\"wp-image-92098\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"642\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2022\/11\/IMG_POST_4.jpg\" alt=\"\" class=\"wp-image-92068\" srcset=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2022\/11\/IMG_POST_4.jpg 963w, https:\/\/insca.com\/home\/wp-content\/uploads\/2022\/11\/IMG_POST_4-300x200.jpg 300w, https:\/\/insca.com\/home\/wp-content\/uploads\/2022\/11\/IMG_POST_4-768x512.jpg 768w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" \/><\/figure>\n\n\n\n<p>Another fundamental aspect is the quality of the finishes and the<strong> perfection of the entire set-up.<\/strong> The stand is the showcase for our clients and where their brand image will be projected. The <strong>ephemeral architecture project<\/strong> <strong>has to be excellent,<\/strong> and for this we not only have to have the best carpentry, painting, lighting and assembly teams, but also <strong><a href=\"https:\/\/insca.com\/home\/en\/shipment-of-booths-to-cersaie-begins\/\" target=\"_blank\" rel=\"noreferrer noopener\">international logistics<\/a>.<\/strong> &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"642\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2022\/11\/IMG_POST_6.jpg\" alt=\"Estands de feria de Cersaie 2022 que, como fabricantes de estands, hemos hecho en  INSCA\" class=\"wp-image-92079\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"642\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2022\/11\/IMG_POST_7.jpg\" alt=\"\" class=\"wp-image-92084\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Trade fair stands have become the most profitable ephemeral architecture, take a look at the photos of the stands at Cersaie!<\/p>\n","protected":false},"author":12,"featured_media":92039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"blog-post","inline_featured_image":false,"_joinchat":[],"footnotes":""},"categories":[81],"tags":[],"class_list":["post-92104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/posts\/92104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/comments?post=92104"}],"version-history":[{"count":0,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/posts\/92104\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/media\/92039"}],"wp:attachment":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/media?parent=92104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/categories?post=92104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/tags?post=92104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}