{"id":66534,"date":"2022-03-28T09:37:53","date_gmt":"2022-03-28T09:37:53","guid":{"rendered":"https:\/\/insca.com\/home\/insca-tendencia-estands-ceramicos-coverings\/"},"modified":"2025-08-04T09:44:23","modified_gmt":"2025-08-04T09:44:23","slug":"insca-trends-tile-stand-designs-coverings-2022","status":"publish","type":"post","link":"https:\/\/insca.com\/home\/en\/insca-trends-tile-stand-designs-coverings-2022\/","title":{"rendered":"Singularity is trendy at the Coverings stands"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/insca.com\/home\/en\/insca-trends-tile-stand-designs-coverings-2022\/#Coverings_Almost_23_of_Spanish_companies_attending_the_fair_with_their_own_decoration_have_placed_their_trust_in_INSCA\" >Coverings: Almost 23% of Spanish companies attending the fair with their own decoration have placed their trust in INSCA.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/insca.com\/home\/en\/insca-trends-tile-stand-designs-coverings-2022\/#%C2%ABIn_total_the_stands_designed_manufactured_and_erected_by_INSCA_will_occupy_a_surface_area_of_8950_square_feet_of_the_American_fair_thats_some_30_more_than_last_year%C2%BB\" >\u00abIn total, the stands designed, manufactured and erected by INSCA will occupy a surface area of 8950 square feet of the American fair, that\u2019s some 30% more than last year.\u00bb<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/insca.com\/home\/en\/insca-trends-tile-stand-designs-coverings-2022\/#What_is_the_design_of_the_stands_like_at_Coverings\" >What is the design of the stands like at Coverings?<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Coverings_Almost_23_of_Spanish_companies_attending_the_fair_with_their_own_decoration_have_placed_their_trust_in_INSCA\"><\/span>Coverings: Almost 23% of Spanish companies attending the fair with their own decoration have placed their trust in INSCA.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%ABIn_total_the_stands_designed_manufactured_and_erected_by_INSCA_will_occupy_a_surface_area_of_8950_square_feet_of_the_American_fair_thats_some_30_more_than_last_year%C2%BB\"><\/span>\u00abIn total, the stands designed, manufactured and erected by INSCA will occupy a surface area of 8950 square feet of the American fair, that\u2019s some 30% more than last year.\u00bb<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2022\/03\/AnyConv.com__1d90c68b-cc59-4e3b-908f-3b77088251cd-1024x768.webp\" alt=\"Imagen de la feria de Coverings 2022 \" class=\"wp-image-68432\"\/><\/figure>\n\n\n\n<p>In 2021, the United States led the ranking in the <a href=\"http:\/\/On 29 March, the setting up of the tile stands will commence for the 2022 edition of Coverings. \u201cOur team is now ready to fly to the United States and to help our regular clients to open their stands successfully on 5 April\u201d, concludes Ib\u00e1\u00f1ez.\" target=\"_blank\" rel=\"noreferrer noopener\">export of Spanish tiles<\/a>.&nbsp; The growth of Tile of Spain in relation to 2020 was some 23.9 %, with a revenue of 447.1 million euros.<\/p>\n\n\n\n<p>With such positive data on the table, the Spanish manufacturers want to make the most of the opportunities offered by the American market, and this show of strength we are seeing at the edition of <a href=\"https:\/\/www.coverings.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Coverings<\/strong> <\/a>which is being take place in Las Vegas from 5 to 8 April.<\/p>\n\n\n\n<p>For this edition, there has been an increase in the number of companies coming to the fair with their own decoration. If, in 2021, there were some twenty companies who did so, this year there are almost sixty companies that have decided to differentiate themselves as much as possible. This considerable increase is due to two reasons: \u201cthe easing of the pandemic and, of course, the large amount of interest in Spanish manufacturers within the United States market\u201d, explains Laura Pardo, Design Manager at INSCA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_design_of_the_stands_like_at_Coverings\"><\/span><strong>What is the <strong>design of the stands<\/strong> like at Coverings?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Coverings 2022\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/S8K56kPJlgM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\u201cAt <a href=\"https:\/\/insca.com\/en\/about-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">INSCA <\/a>we have done the designs for almost 23 % of the stands with the Spanish pavilion\u2019s own decoration, and they will occupy an area of 8950 square feet at the fair in the United States\u201d, INSCA Manager Pascual Ib\u00e1\u00f1ez points out.<\/p>\n\n\n\n<p>The main reason that the Spanish companies are opting for their own decoration is to differentiate their brand from that of the American market. \u201cThese fair stands allow you to promote the brand and connect it to your own product, a key factor when positioning yourself in the United States\u201d, Pardo explains.<\/p>\n\n\n\n<p>In view of this, the Design Manager at INSCA points out that all the stands have their own design to show the best of each brand, with made-to-measure showroom solutions in which include some <strong><a href=\"https:\/\/insca.com\/en\/displays\/\" target=\"_blank\" rel=\"noreferrer noopener\">tile showroom display stands<\/a><\/strong> that enable them to increase the volume of display samples. \u201cWe make a detailed study of every square centimetre so that each stand is able to generate a positive impact in less than three seconds, it can transmit the company values and show the best of each one of them in a reduced amount of space\u201d.&nbsp;<\/p>\n\n\n\n<p>It is worth recalling that the Coverings 21 \u201cBest in Show 2021\u201d award was won by one of the stands that was manufactured and set up by INSCA. In short, it was the Argenta Cer\u00e1mica stand, which exhibited at the fair with the innovative concept created and designed by <a href=\"https:\/\/www.summumstudio.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Summumstudio<\/a>: The Ceramic Boutique.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2022\/03\/render_stand_argenta_covering2021-1024x609.jpg\" alt=\"Estand de Argenta Cer\u00e1mica que gan\u00f3 el premio en Coverings\" class=\"wp-image-66635\"\/><\/figure>\n\n\n\n<p>For his part, the INSCA Manager emphasises: \u201cour work is to contribute so that our regular clients can grow within the United States market and so they can monetise their investment to the full by achieving the economic objectives that they have set for themselves for this fair\u201d.<\/p>\n\n\n\n<p>On 29 March, assembly of the tile stands for the 2022 edition of Coverings began. \u201cOur team arrived in the United States for our regular customers to successfully inaugurate their stands on 5 April\u201d, concludes Ib\u00e1\u00f1ez.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Coverings 2022, almost 23% of Spanish companies attending the fair with their own decoration have placed their trust in INSCA.<\/p>\n","protected":false},"author":12,"featured_media":68427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_joinchat":[],"footnotes":""},"categories":[81],"tags":[],"class_list":["post-66534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/posts\/66534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/comments?post=66534"}],"version-history":[{"count":0,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/posts\/66534\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/media\/68427"}],"wp:attachment":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/media?parent=66534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/categories?post=66534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/tags?post=66534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}