{"id":34821,"date":"2021-07-26T15:06:11","date_gmt":"2021-07-26T15:06:11","guid":{"rendered":"https:\/\/insca.com\/home\/?p=34821"},"modified":"2025-08-04T09:46:47","modified_gmt":"2025-08-04T09:46:47","slug":"insca-improve-sales-ceramics","status":"publish","type":"post","link":"https:\/\/insca.com\/home\/en\/insca-improve-sales-ceramics\/","title":{"rendered":"INSCA introduces new forms of display to improve sales of ceramics and building materials"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/insca.com\/home\/en\/insca-improve-sales-ceramics\/#INSCA_%E2%80%9Cwe_innovate_in_the_sector_of_ceramics_and_bathroom_displays_to_improve_the_purchase_and_sales_experience%E2%80%9D\" >INSCA: \u201cwe innovate in the sector of ceramics and bathroom displays to improve the purchase and sales experience\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/insca.com\/home\/en\/insca-improve-sales-ceramics\/#INSCA_Experience_display_solutions_focussed_on_customers_business_objectives\" >INSCA Experience: display solutions focussed on customers\u2019 business objectives<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/insca.com\/home\/en\/insca-improve-sales-ceramics\/#Display_trends_for_ceramics_and_building_materials\" >Display trends for ceramics and building materials<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/insca.com\/home\/en\/insca-improve-sales-ceramics\/#Good_practices_to_boost_sales_in_your_exhibition\" >Good practices to boost sales in your exhibition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/insca.com\/home\/en\/insca-improve-sales-ceramics\/#Its_time_to_move_forward_welcome_to_INSCA\" >It\u2019s time to move forward, welcome to INSCA<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"INSCA_%E2%80%9Cwe_innovate_in_the_sector_of_ceramics_and_bathroom_displays_to_improve_the_purchase_and_sales_experience%E2%80%9D\"><\/span>INSCA: \u201cwe innovate in the sector of ceramics and bathroom displays to improve the purchase and sales experience\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Exports of ceramics have grown <a href=\"https:\/\/www.elmundo.es\/comunidad-valenciana\/castellon\/2021\/07\/18\/60f3111c21efa0be498b4634.html\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.elmundo.es\/comunidad-valenciana\/castellon\/2021\/07\/18\/60f3111c21efa0be498b4634.html\" rel=\"noreferrer noopener\">30 % in the first quarter of 2021<\/a>. The renovation sector is predicted to grow 6% this year alone and 1,5 million homes are expected to be<a href=\"https:\/\/www.europapress.es\/economia\/construccion-y-vivienda-00342\/noticia-sector-reforma-rehabilitacion-crecera-ano-patronal-20210617130747.html\" data-type=\"URL\" data-id=\"https:\/\/www.europapress.es\/economia\/construccion-y-vivienda-00342\/noticia-sector-reforma-rehabilitacion-crecera-ano-patronal-20210617130747.html\" target=\"_blank\" rel=\"noopener\"> renovated in Spain<\/a>. The outlook is good for a business ecosystem which has managed to become stronger in adverse conditions.<\/p>\n\n\n\n<p>In this context, the tile manufacturing and building materials distribution sector are facing new realities in which selling more and having a better image is key. Displays and the point of sale therefore become a lever for conversion.<\/p>\n\n\n\n<p>For that reason, now <strong>is the time to move forward <\/strong>to take advantages of the synergies of the market, improve positioning and financial performance.<\/p>\n\n\n\n<p>At <a href=\"https:\/\/insca.com\/en\/\" data-type=\"URL\" data-id=\"https:\/\/insca.com\/home\/en\/\"><strong>INSCA<\/strong> <\/a>we commit 100 %. Our new website is the entry door to change. Once again, we <strong>innovate in the sector of tile, bathroom and building material displays, <\/strong>and we do it by focussing on what&#8217;s important: improving the experience <strong>an<\/strong>d financial performance in <strong>displays <\/strong>and points of sale or meeting points.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2021\/07\/Pantallas-Fondo-Blanco-1024x628.png\" alt=\"\" class=\"wp-image-34801\" style=\"aspect-ratio:1;width:840px;height:auto\"\/><figcaption class=\"wp-element-caption\">The new INSCA website is responsive and offers an excellent user experience.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"INSCA_Experience_display_solutions_focussed_on_customers_business_objectives\"><\/span><strong><strong>INSCA Experience: display solutions focussed on customers\u2019 business objectives<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If innovation in the sector has previously focussed on the development of <strong>display furniture for ceramics<\/strong> and bathrooms, now we also place the focus onto developing solutions that boost our customers\u2019 sales. That is our main competitive advantage and the added value that makes us stand out in the market.<\/p>\n\n\n\n<p>To achieve it, we have a catalogue with models adapted to current trends and new materials, in addition to focussing on creating display spaces and solutions that help our customers to grow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Display_trends_for_ceramics_and_building_materials\"><\/span><strong>Display trends for ceramics and building materials<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Purchasing habits and ways of purchasing have changed over the last year in the<strong> building materials sector. <\/strong>Although internet sales have not sky rocketed, the online channel has become an opportunity for offline conversion.&nbsp;<\/p>\n\n\n\n<p>This is because people search for information on the internet so when customers attend a physical space, they have a clear intention to make a purchase.&nbsp; They don\u2019t want to waste time. Ensuring they have the best<strong> shopping experience is the key <\/strong>to the success of the operation.<\/p>\n\n\n\n<p>That\u2019s why the trends in building materials displays come about from developing solutions from a holistic, global perspective.<\/p>\n\n\n\n<p>With know-how resulting from <strong><a href=\"https:\/\/insca.com\/en\/about-us\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/insca.com\/home\/en\/about-us\/\" rel=\"noreferrer noopener\">forty years of experience <\/a>in the design, development and manufacture of display systems,<\/strong> here at <strong>INSCA <\/strong>we work on interior design and commercial equipment, creating solutions that connect with the customer, conveying the value of the brand and facilitating the commercial work.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2021\/06\/Ceramic-Showrooom-Argenta-51-min-1-1024x704.jpg\" alt=\"\" class=\"wp-image-5403\"\/><figcaption class=\"wp-element-caption\"> <strong>INSCA <\/strong>we work on interior design and commercial equipment, creating solutions that connect with the customer, <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Good_practices_to_boost_sales_in_your_exhibition\"><\/span><strong><strong>Good practices to boost sales in your exhibition<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Display solutions, equipment and commercial interior design have a direct influence on the <strong>customer experience<\/strong> and purchase decision. The general advice you should bear in mind is as follows:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Functional<\/strong>, current and attractive design of the display or point of sale to convey the brand values and create a pleasant space.<\/li>\n\n\n\n<li><strong>Optimum distribution of<\/strong> <strong>tile displays,<\/strong> bathroom and building materials to facilitate the commercial work and improve the customer experience.<\/li>\n\n\n\n<li>Create suitable working spaces for the human team.<\/li>\n\n\n\n<li><strong>Perfectly designed strategic routes <\/strong>that invite people to discover the collections, where transit is comfortable, without any obstacles.<\/li>\n\n\n\n<li><strong>Systems that make it easy to keep products<\/strong> tidy and organised by newest products, size, trends or types.<\/li>\n\n\n\n<li>Creation of environments with combinations that allow people to see the end result, with displays that enhance the environments.\u00a0<\/li>\n\n\n\n<li><strong>Display furniture for ceramics<\/strong>, toilets and building materials that are easy to manage, robust enough to support weight and in which the product is the protagonist.<\/li>\n\n\n\n<li>Suitable lighting, d\u00e9cor and temperature between 20 and 23 \u00baC.<\/li>\n\n\n\n<li>Omnichannel retailing and digital solutions that favour connectivity at the point of sale.<\/li>\n\n\n\n<li>Good selection and attractive placement of your products to achieve a <strong>visually attractive result<\/strong>.<\/li>\n\n\n\n<li>Generation of <strong>creative spaces<\/strong> capable of surprising visitors.<\/li>\n<\/ol>\n\n\n\n<p><strong><a href=\"https:\/\/insca.com\/en\/project\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/insca.com\/home\/en\/project\/\" rel=\"noreferrer noopener\">Interior design and commercial equipment<\/a> <\/strong>enable us to create a link with the customer so they have a positive perception of the brand and are interested in the product. However, interior design cannot be conceived from design alone, it is necessary to have systems with high performance technology, performance guarantees, quality finishes and quality materials. You also need efficient solutions and fast responses, which only a partner with experience, a great team and a manufacturing plant of its own can offer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2021\/05\/Ceramic-Showroom-Ecoceramic-3-1024x704.jpg\" alt=\"\" class=\"wp-image-927\"\/><figcaption class=\"wp-element-caption\">It is important that a tile showroom conveys the values of the brand so that the customer identifies them.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Its_time_to_move_forward_welcome_to_INSCA\"><\/span><strong><strong>It\u2019s time to move forward, welcome to INSCA<\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Welcome to <strong>INSCA<\/strong>. We have been experts in <a href=\"https:\/\/insca.com\/en\/displays\/\" data-type=\"URL\" data-id=\"https:\/\/insca.com\/home\/en\/displays\/\">display solutions<\/a> and commercial interior design for ceramics and building materials for over 40 years. We have a team comprising more than 50 professionals from different disciplines, including architecture, interior design, engineering, d\u00e9cor, carpentry, assembly, logistics, painting&#8230;<\/p>\n\n\n\n<p>As market leaders, we invite you to take a look at our product catalogue and be inspired by our projects. We invite you to get to know us, get in touch and tell us your concerns and trust us to improve your financial performance.<\/p>\n\n\n\n<p>It&#8217;s been proven: <strong>100% of our customers sell more after renovating their displays. <\/strong>Do you want to be one of them and <a href=\"https:\/\/insca.com\/en\/contact\/\" data-type=\"URL\" data-id=\"https:\/\/insca.com\/home\/en\/contact\/\">offer an<strong> INSCA experience?<\/strong><\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new INSCA website is the gateway to change. 11 tips to improve sales in your ceramic tile and bathroom showroom<\/p>\n","protected":false},"author":12,"featured_media":35092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_joinchat":[],"footnotes":""},"categories":[81],"tags":[],"class_list":["post-34821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/posts\/34821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/comments?post=34821"}],"version-history":[{"count":0,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/posts\/34821\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/media\/35092"}],"wp:attachment":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/media?parent=34821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/categories?post=34821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/tags?post=34821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}