{"id":273023,"date":"2026-08-04T12:26:37","date_gmt":"2026-08-04T12:26:37","guid":{"rendered":"https:\/\/insca.com\/home\/?p=273023"},"modified":"2026-08-05T08:46:57","modified_gmt":"2026-08-05T08:46:57","slug":"insca-booth-at-cersaie-2026-being-insca-changes","status":"publish","type":"post","link":"https:\/\/insca.com\/home\/en\/insca-booth-at-cersaie-2026-being-insca-changes\/","title":{"rendered":"Being INSCA changes everything: this is what the INSCA booth at Cersaie 2026 will look like"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/insca.com\/home\/en\/insca-booth-at-cersaie-2026-being-insca-changes\/#The_countdown_to_Cersaie_2026_has_begun_INSCA_booth_at_Cersaie_2026\" >The countdown to Cersaie 2026 has begun. INSCA booth at Cersaie 2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/insca.com\/home\/en\/insca-booth-at-cersaie-2026-being-insca-changes\/#Being_INSCA_changes_everything_the_concept\" >Being INSCA changes everything: the concept<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/insca.com\/home\/en\/insca-booth-at-cersaie-2026-being-insca-changes\/#Materials_lighting_and_zoning_at_the_INSCA_Booth\" >Materials, lighting, and zoning at the INSCA Booth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/insca.com\/home\/en\/insca-booth-at-cersaie-2026-being-insca-changes\/#New_Tile_Display_Units_at_Cersaie_2026\" >New Tile Display Units at Cersaie 2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/insca.com\/home\/en\/insca-booth-at-cersaie-2026-being-insca-changes\/#Where_will_INSCA_be_at_Cersaie_2026\" >Where will INSCA be at Cersaie 2026?<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_countdown_to_Cersaie_2026_has_begun_INSCA_booth_at_Cersaie_2026\"><\/span>The countdown to Cersaie 2026 has begun. INSCA booth at Cersaie 2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>From September 21 to 25, we will be in Bologna in Hall <strong>28<\/strong>, Stand B<strong>12 <\/strong>C<strong>11<\/strong>, at the latest edition of the international trade fair dedicated to ceramics, bathroom fixtures, and interior design.<\/p>\n\n\n\n<p>This year, we\u2019re coming to Italy with new exhibition solutions, new displays, and a new concept that encapsulates our approach to exhibition design: <strong>Being INSCA<\/strong> changes <em>everything<\/em>. <br>Don&#8217;t miss the INSCA booth at Cersaie 2026.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/08\/CARTEL.webp\" alt=\"INSCA en Cersaie 2026\" class=\"wp-image-272998\" srcset=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/08\/CARTEL.webp 960w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/08\/CARTEL-300x200.webp 300w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/08\/CARTEL-768x512.webp 768w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/08\/CARTEL-150x100.webp 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Being_INSCA_changes_everything_the_concept\"><\/span>Being INSCA changes everything: the concept<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>At INSCA, we don\u2019t define ourselves solely as manufacturers of<strong> display units for tiles, bathroom fixtures, and building materials<\/strong>.<\/p>\n\n\n\n<p>We understand that being part of <a href=\"https:\/\/insca.com\/en\/\" data-type=\"link\" data-id=\"https:\/\/insca.com\/en\/\">INSCA<\/a> is a way of working grounded in <em>six pillars<\/em> that shape every project that leaves our factory:<strong> excellence<\/strong>, <strong>innovation<\/strong>, <strong>trust<\/strong>,<strong> global reach<\/strong>,<strong> quality<\/strong>, <strong>commitment<\/strong>, and <strong>creativity<\/strong>.<\/p>\n\n\n\n<p>That\u2019s why, this year, we wanted to translate those values into the very experience of our booth:<\/p>\n\n\n\n<p><strong>Trust<\/strong> that <em>inspires<\/em>,<br><strong>commitment <\/strong>that <em>drives<\/em>,<br><strong>creativity<\/strong> that <em>transforms<\/em>,<br>and <strong>excellence<\/strong> that <em>defines<\/em>.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/08\/CARTEL-PALABRAS.webp\" alt=\"INSCA en Cersaie 2026\" class=\"wp-image-273009\" srcset=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/08\/CARTEL-PALABRAS.webp 960w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/08\/CARTEL-PALABRAS-300x200.webp 300w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/08\/CARTEL-PALABRAS-768x512.webp 768w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/08\/CARTEL-PALABRAS-150x100.webp 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>These values are present from the very first conversations with the client through <em>design<\/em>, <em>technical development<\/em>, <em>manufacturing<\/em>, <em>logistics<\/em>, and <em>final assembly<\/em>. Therefore, at <a href=\"https:\/\/www.cersaie.it\/en\/\" data-type=\"link\" data-id=\"https:\/\/www.cersaie.it\/en\/\" target=\"_blank\" rel=\"noopener\">Cersaie<\/a> 2026, we want to showcase the results of this approach to work.<\/p>\n\n\n\n<p><strong>Being INSCA <\/strong>changes <em>excellence<\/em><strong>.<\/strong><br><strong>Being INSCA <\/strong>changes <em>innovation<\/em>.<br><strong>Being INSCA <\/strong>changes <em>trust<\/em>.<br><strong>Being INSCA <\/strong>changes <em>globality<\/em>.<br><strong>Being INSCA <\/strong>changes <em>quality<\/em>.<br><strong>Being INSCA <\/strong>changes <em>commitment<\/em>.<br><strong>Being INSCA <\/strong>changes <em>creativity<\/em>.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Materials_lighting_and_zoning_at_the_INSCA_Booth\"><\/span>Materials, lighting, and zoning at the INSCA Booth<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The design of the booth, located in Hall <strong>28<\/strong> B<strong>12<\/strong>-C<strong>11<\/strong>, is built around a <em>cohesive<\/em> and <em>elegant aesthetic<\/em>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Black finish: <\/strong>a color that adds elegance and highlights key areas of the space without detracting from the product on display.<\/li>\n\n\n\n<li><strong>Textiles:<\/strong> In the center, a wraparound fabric that rises from the floor is paired with an illuminated cornice, creating a warm and sophisticated focal point.<\/li>\n\n\n\n<li><strong>Zoning:<\/strong> The booth is organized into distinct zones that facilitate navigation\u2014an approach we also apply to our clients\u2019 projects.<\/li>\n\n\n\n<li><strong>Technology:<\/strong> We integrate interactive televisions as a digital resource.<\/li>\n\n\n\n<li><strong>Lighting: <\/strong>Track lighting and dimmable spotlights allow us to adjust the color temperature and the illuminated elements, adapting the atmosphere to highlight specific pieces or areas.<\/li>\n\n\n\n<li><strong>Structure:<\/strong> We continue to prioritize open spaces, free of partitions that interrupt the flow, to offer an immersive experience from start to finish.<\/li>\n\n\n\n<li><strong>Clean, subtle lines: <\/strong>minimalism as our hallmark, allowing the stand\u2019s architecture to serve as the perfect backdrop\u2014never the center of attention.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/08\/STAND.webp\" alt=\"\" class=\"wp-image-273015\" srcset=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/08\/STAND.webp 960w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/08\/STAND-300x200.webp 300w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/08\/STAND-768x512.webp 768w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/08\/STAND-150x100.webp 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In short, the design of the <strong>INSCA booth at Cersaie 2026<\/strong> is intended to let you see, touch, and experience our displays for tiles and building materials as if they were already in your showroom.<\/p>\n\n\n\n<p>We also reinforce the idea that the product on display should be the true star of the show. Our display units blend seamlessly into the architecture. In other words, the structure remains unobtrusive so that the <em>color<\/em>, <em>size<\/em>, <em>texture<\/em>, and <em>finish of each<\/em> piece can be clearly appreciated.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"New_Tile_Display_Units_at_Cersaie_2026\"><\/span>New Tile Display Units at Cersaie 2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As manufacturers of <strong><a href=\"https:\/\/insca.com\/en\/displays\/\" data-type=\"link\" data-id=\"https:\/\/insca.com\/en\/displays\/\">display units for building materials stores<\/a><\/strong>, at every edition of Cersaie we present new products designed to enhance the shopping and sales experience. In 2026, we\u2019ll be showcasing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>New configurations from the Boutique series:<\/strong> we\u2019re introducing brand-new setups for our line of <a href=\"https:\/\/insca.com\/en\/categoria-expositores\/modular-tile-library-boutique\/\" data-type=\"link\" data-id=\"https:\/\/insca.com\/en\/categoria-expositores\/modular-tile-library-boutique\/\">modular material library<\/a> with built-in lighting. If you want to display small tiles, this display unit is for you.<\/li>\n\n\n\n<li><strong>Texas Madera: <\/strong>a display unit that is bolted and mounted to the wall, featuring a sliding panel on one side and two fixed panels on the back. Discover it exclusively at our booth.<\/li>\n<\/ul>\n\n\n\n<p>However, as we do every year, the best way to understand how our <strong>ceramic display<\/strong> units work is to experience them in person. Plus, we\u2019ll have our best ceramic display units on hand, such as the <a href=\"https:\/\/insca.com\/en\/expositores\/pisa-slimshow-display-large-format-tiles\/?apertura-panel=left-sx&amp;numero_de_paneles=24-en&amp;selecciona-el-color=white\" data-type=\"link\" data-id=\"https:\/\/insca.com\/en\/expositores\/pisa-slimshow-display-large-format-tiles\/?apertura-panel=left-sx&amp;numero_de_paneles=24-en&amp;selecciona-el-color=white\">Pisa Slimshow<\/a> display unit for large-format porcelain tiles and the Up! <a href=\"https:\/\/insca.com\/en\/categoria-expositores\/ceramoteca-work-bench-up\/\" data-type=\"link\" data-id=\"https:\/\/insca.com\/en\/categoria-expositores\/ceramoteca-work-bench-up\/\">technical bench<\/a> for ceramic artists.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_will_INSCA_be_at_Cersaie_2026\"><\/span>Where will INSCA be at Cersaie 2026?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You\u2019ll find us in Hall <strong>28<\/strong>\u2014Booth B<strong>12<\/strong> C<strong>11<\/strong>\u2014from September 21 to 25. According to the organizers, the hours will be 9:00 a.m. to 7:00 p.m. Monday through Thursday and 9:00 a.m. to 5:00 p.m. on Friday.<\/p>\n\n\n\n<p>If you\u2019d like to move forward with your next project, we\u2019d be happy to schedule a meeting with our team during the event. <em><a href=\"https:\/\/insca.com\/en\/contact\/\" data-type=\"link\" data-id=\"https:\/\/insca.com\/en\/contact\/\">Let\u2019s talk!<\/a><\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/08\/PLANO-CERSAIE-2026-1024x683.webp\" alt=\"\" class=\"wp-image-273003\" srcset=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/08\/PLANO-CERSAIE-2026-1024x683.webp 1024w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/08\/PLANO-CERSAIE-2026-300x200.webp 300w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/08\/PLANO-CERSAIE-2026-768x512.webp 768w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/08\/PLANO-CERSAIE-2026-1536x1024.webp 1536w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/08\/PLANO-CERSAIE-2026-2048x1365.webp 2048w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/08\/PLANO-CERSAIE-2026-150x100.webp 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The countdown to Cersaie 2026 has begun. INSCA booth at Cersaie 2026 From September 21 to 25, we will be in Bologna in Hall 28, Stand B12 C11, at the latest edition of the international trade fair dedicated to ceramics, bathroom fixtures, and interior design. This year, we\u2019re coming to Italy with new exhibition solutions, [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":273057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_joinchat":[],"footnotes":""},"categories":[1030],"tags":[],"class_list":["post-273023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/posts\/273023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/comments?post=273023"}],"version-history":[{"count":0,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/posts\/273023\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/media\/273057"}],"wp:attachment":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/media?parent=273023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/categories?post=273023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/tags?post=273023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}