{"id":268763,"date":"2026-03-25T11:48:03","date_gmt":"2026-03-25T11:48:03","guid":{"rendered":"https:\/\/insca.com\/home\/exposicion-de-ceramica-y-bano-porcelania-caso-exito\/"},"modified":"2026-03-25T13:24:14","modified_gmt":"2026-03-25T13:24:14","slug":"ceramics-and-bathroom-showroom-case-study","status":"publish","type":"post","link":"https:\/\/insca.com\/home\/en\/ceramics-and-bathroom-showroom-case-study\/","title":{"rendered":"Case study: Porcel\u00e1nia technical showroom focused on facilitating project creation"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/insca.com\/home\/en\/ceramics-and-bathroom-showroom-case-study\/#The_Bertomeu_Group_is_expanding_its_range_of_kitchen_appliances_and_furniture_with_porcelain_tiles_courtesy_of_Porcelania_and_its_ceramics_and_bathroom_showroom_Below_Julian_Lopez_the_brand_coordinator_explains_the_key_aspects_of_this_revamp\" >The Bertomeu Group is expanding its range of kitchen appliances and furniture with porcelain tiles courtesy of Porcel\u00e1nia and its ceramics and bathroom showroom. Below, Juli\u00e1n L\u00f3pez, the brand coordinator, explains the key aspects of this revamp.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/insca.com\/home\/en\/ceramics-and-bathroom-showroom-case-study\/#A_ceramic_and_bathroom_exhibition_design_conceived_to_create_atmospheres\" >A ceramic and bathroom exhibition design conceived to create atmospheres<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/insca.com\/home\/en\/ceramics-and-bathroom-showroom-case-study\/#Proximity_as_an_expansion_strategy\" >Proximity as an expansion strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/insca.com\/home\/en\/ceramics-and-bathroom-showroom-case-study\/#Working_with_INSCA_a_smooth_process_from_day_one\" >Working with INSCA: a smooth process from day one<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/insca.com\/home\/en\/ceramics-and-bathroom-showroom-case-study\/#A_showroom_that_inspires_decisions\" >A showroom that inspires decisions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/insca.com\/home\/en\/ceramics-and-bathroom-showroom-case-study\/#A_project_that_marks_a_new_path\" >A project that marks a new path<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Bertomeu_Group_is_expanding_its_range_of_kitchen_appliances_and_furniture_with_porcelain_tiles_courtesy_of_Porcelania_and_its_ceramics_and_bathroom_showroom_Below_Julian_Lopez_the_brand_coordinator_explains_the_key_aspects_of_this_revamp\"><\/span>The Bertomeu Group is expanding its range of kitchen appliances and furniture with porcelain tiles courtesy of Porcel\u00e1nia and its ceramics and bathroom showroom. Below, Juli\u00e1n L\u00f3pez, the brand coordinator, explains the key aspects of this revamp.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Porcel\u00e1nia<\/strong>, a Bertomeu Group brand, has opened a space in <strong>Teulada (Alicante)<\/strong> that marks a turning point in its history. After more than 40 years dedicated to the world of electrical appliances and kitchen furniture, the company has decided to go one step further and offer<strong> complete kitchen and bathroom projects<\/strong>. The result is a 1,500 m2 shop, of which 500 m2 are dedicated to ceramics, bathrooms and kitchens.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Proyecto de showroom de cer\u00e1mica y ba\u00f1o | Porcel\u00e1nia Teulada\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Rnd3kSzo084?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>From the outset, the team was clear that this place should not function as a traditional shop. They wanted an environment that would guide the customer from inspiration to final decision. As <strong>Juli\u00e1n L\u00f3pez, coordinator of Porcel\u00e1nia<\/strong>, explains, \u2018in this space we don&#8217;t sell tiles; we sell projects, ideas and dreams\u2019. His words sum up the intention that runs through every aisle of the showroom.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_ceramic_and_bathroom_exhibition_design_conceived_to_create_atmospheres\"><\/span>A ceramic and bathroom exhibition design conceived to create atmospheres<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"642\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/Exposicion-de-ceramica-y-bano.webp\" alt=\"Exposici\u00f3n de cer\u00e1mica y ba\u00f1o Porcelan\u00eda en Alicante con expositores para azulejos y materiales de construcci\u00f3n de INSCA\" class=\"wp-image-268704\" srcset=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/Exposicion-de-ceramica-y-bano.webp 963w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/Exposicion-de-ceramica-y-bano-300x200.webp 300w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/Exposicion-de-ceramica-y-bano-768x512.webp 768w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/Exposicion-de-ceramica-y-bano-150x100.webp 150w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>The <a href=\"https:\/\/electro-imagen.com\/articulo\/bertomeu-electrodomesticos-cumple-45-anos-en-el-mercado\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/electro-imagen.com\/articulo\/bertomeu-electrodomesticos-cumple-45-anos-en-el-mercado\" rel=\"noreferrer noopener nofollow\">history of Porcel\u00e1nia<\/a> in Teulada is <strong>closely linked to the evolution of the market<\/strong>. The company realised that customers were looking for a comprehensive service, something that could be found in a single space. \u2018Our philosophy has always been to reach out to the customer,\u2019 says Juli\u00e1n. &#8220;To do this well, we need to be close to them and offer alternatives. The market changes and it is our responsibility to adapt to it.&#8221;<\/p>\n\n\n\n<p>This adaptation has taken the form of a<strong><a href=\"https:\/\/www.youtube.com\/watch?v=Rnd3kSzo084\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.youtube.com\/watch?v=Rnd3kSzo084\" rel=\"noreferrer noopener\"> technical showroom where the customer plays a fundamental role<\/a><\/strong>. \u2018Anyone who comes in here must be motivated to create spaces, environments,\u2019 he says. \u2018We try to ensure that, from the moment they enter the shop, customers leave with a complete project.\u2019<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"642\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/Ausstellungsmobel-so-konzipiert_INSCA.webp\" alt=\"Ambiente personalizado para exponer cocina en el showroom de Porcel\u00e1nia en Alicante\" class=\"wp-image-268746\" srcset=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/Ausstellungsmobel-so-konzipiert_INSCA.webp 963w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/Ausstellungsmobel-so-konzipiert_INSCA-300x200.webp 300w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/Ausstellungsmobel-so-konzipiert_INSCA-768x512.webp 768w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/Ausstellungsmobel-so-konzipiert_INSCA-150x100.webp 150w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>And in that experience, the exhibition of building materials plays a decisive role. In this sense, at <a href=\"https:\/\/insca.com\/en\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/insca.com\/en\/\" rel=\"noreferrer noopener\">INSCA<\/a>, as experts in <strong>ceramic showroom design<\/strong> and <strong>suppliers of tile displays<\/strong>, we have integrated furniture such as:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Two living areas set up as real kitchens.<\/li>\n\n\n\n<li><a href=\"https:\/\/insca.com\/en\/categoria-expositores\/arredobagno-display-sanitaryware\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/insca.com\/en\/categoria-expositores\/arredobagno-display-sanitaryware\/\" rel=\"noreferrer noopener\">Fittings displays for bathroom sanitary ware<\/a>.<\/li>\n\n\n\n<li>Four different bathroom simulation showroom environments.<\/li>\n\n\n\n<li>Five <strong>displays for slabs<\/strong> Denver.<\/li>\n\n\n\n<li>Two <a href=\"https:\/\/insca.com\/en\/expositores\/utah-multitiles-ceramic-tile-display\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/insca.com\/en\/expositores\/utah-multitiles-ceramic-tile-display\/\" rel=\"noreferrer noopener\">ceramic tile display racks<\/a> <strong>Utah Multi Tiles<\/strong>.<\/li>\n\n\n\n<li>UP! technical area, which allows samples to be worked on, combined and stored without losing functionality.<\/li>\n\n\n\n<li>Set of chipboard panels for creating ceramic settings and making use of wall space.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"642\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/Expositores-de-griferia-para-articulos-sanitarios-de-bano_INSCA.webp\" alt=\"Expositores de grifer\u00eda para art\u00edculos sanitarios de ba\u00f1o en el showroom de Porcel\u00e1nia (Alicante) fabricados por INSCA\" class=\"wp-image-268710\" srcset=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/Expositores-de-griferia-para-articulos-sanitarios-de-bano_INSCA.webp 963w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/Expositores-de-griferia-para-articulos-sanitarios-de-bano_INSCA-300x200.webp 300w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/Expositores-de-griferia-para-articulos-sanitarios-de-bano_INSCA-768x512.webp 768w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/Expositores-de-griferia-para-articulos-sanitarios-de-bano_INSCA-150x100.webp 150w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Proximity_as_an_expansion_strategy\"><\/span>Proximity as an expansion strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The Porcel\u00e1nia showroom in Teulada has become the <strong>starting point for a growth plan<\/strong> that is moving forward with new openings in Denia and Calpe. Juli\u00e1n explains it clearly: \u2018We have to open more business locations to be closer to our customers.\u2019<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"642\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/Expositores-para-bano_showroom-Porcelania.webp\" alt=\"The best ceramics and bathroom showroom of Pocerlania in Alicante designed by INSCA\" class=\"wp-image-268752\" srcset=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/Expositores-para-bano_showroom-Porcelania.webp 963w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/Expositores-para-bano_showroom-Porcelania-300x200.webp 300w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/Expositores-para-bano_showroom-Porcelania-768x512.webp 768w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/Expositores-para-bano_showroom-Porcelania-150x100.webp 150w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>This focus on proximity is reflected in the way the team accompanies each project. In other words, a customer&#8217;s visit does not end with a one-off recommendation. They usually leave with a complete vision of their home: bathroom, kitchen, terrace, ceramics, furniture, appliances&#8230; Therefore, the idea is that if the customer arrives with doubts, they leave with a complete project. And \u2018that is the greatest satisfaction,\u2019 says Juli\u00e1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Working_with_INSCA_a_smooth_process_from_day_one\"><\/span>Working with INSCA: a smooth process from day one<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The showroom was designed and fitted out using the <strong>best tile and bathroom displays<\/strong>. And that&#8217;s not all. The collaboration between INSCA and <a href=\"https:\/\/porcelania.es\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/porcelania.es\/\" rel=\"noreferrer noopener nofollow\">Porcel\u00e1nia<\/a> worked from the very first contact. \u2018We understood each other very well from the start,\u2019 recalls Juli\u00e1n.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"642\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/ceramic-showroom-design_Porcelania_INSCA.webp\" alt=\"\" class=\"wp-image-268728\" srcset=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/ceramic-showroom-design_Porcelania_INSCA.webp 963w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/ceramic-showroom-design_Porcelania_INSCA-300x200.webp 300w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/ceramic-showroom-design_Porcelania_INSCA-768x512.webp 768w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/ceramic-showroom-design_Porcelania_INSCA-150x100.webp 150w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u2018The measurements, the proposals&#8230; everything went very quickly,\u2019 he adds. Our <strong>nearly 50 years of experience<\/strong> in the sector allows us to understand our customers&#8217; needs and find the right display solutions for each case.<\/p>\n\n\n\n<p>For example, one of the highlights for Juli\u00e1n was the assembly. He mentions it again without hesitation: &#8220;The assembly was fantastic. The team found solutions for everything. There were no objections to new proposals. They collaborated on every detail.\u2018 He even points out that <strong>the installation was completed ahead of schedule<\/strong>. \u2019If we set up another showroom, I would like it to be with the same team,&#8221; he says.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"642\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/presentoir-pour-carreaux-multiformat_Porcelania_INSCA.webp\" alt=\"Pr\u00e9sentoir pour carreaux multiformat Porcel\u00e1nia (Alicante)\" class=\"wp-image-268734\" srcset=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/presentoir-pour-carreaux-multiformat_Porcelania_INSCA.webp 963w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/presentoir-pour-carreaux-multiformat_Porcelania_INSCA-300x200.webp 300w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/presentoir-pour-carreaux-multiformat_Porcelania_INSCA-768x512.webp 768w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/presentoir-pour-carreaux-multiformat_Porcelania_INSCA-150x100.webp 150w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>The material arrived from the factory organised and ready to install, which allowed the process to proceed smoothly. This is a point that Juli\u00e1n highlights as an essential part of the experience: \u2018The planning was very well done. We had no problems.\u2019<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_showroom_that_inspires_decisions\"><\/span>A showroom that inspires decisions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Today, <strong>Porcel\u00e1nia Teulada<\/strong> is a space where aesthetics and functionality converge. Each display, each setting and each module fulfils the mission of helping customers visualise their home project. In addition, the combination of anthracite and Old Oak wood colours gives the exhibition uniformity and makes the tour feel natural.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"642\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/tile-display-boards_INSCA_Pocerlania.webp\" alt=\"INSCA's tile display boards in Pocerlania's showroom (Alicante)\" class=\"wp-image-268722\" srcset=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/tile-display-boards_INSCA_Pocerlania.webp 963w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/tile-display-boards_INSCA_Pocerlania-300x200.webp 300w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/tile-display-boards_INSCA_Pocerlania-768x512.webp 768w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/tile-display-boards_INSCA_Pocerlania-150x100.webp 150w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>The Denver <strong><a href=\"https:\/\/insca.com\/en\/expositores\/denver\/\" data-type=\"link\" data-id=\"https:\/\/insca.com\/en\/expositores\/denver\/\" target=\"_blank\" rel=\"noreferrer noopener\">tile display boards<\/a><\/strong> can show up to 80 large-format tiles (3000&#215;1000 mm, 3000&#215;1200 mm and 2600&#215;1200 mm); the <strong>bathroom ambiences<\/strong> provide a real-life context; the UP! <a href=\"https:\/\/insca.com\/en\/categoria-expositores\/tile-library-up-series\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/insca.com\/en\/categoria-expositores\/tile-library-up-series\/\" rel=\"noreferrer noopener\">tile library<\/a> offers technical support; and the custom-made auxiliary furniture completes a journey that has been thought out down to the last detail.<\/p>\n\n\n\n<p>In Juli\u00e1n&#8217;s words, the customer \u2018can see all the possibilities here.\u2019 And that, in the end, is what translates into customer confidence when making decisions.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"642\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/Ambientespara-exponer-ceramica-y-bano_Porcelania_INSCA.webp\" alt=\"Los mejores expositores de azulejos y art\u00edculos de ba\u00f1o de INSCA en el showroom de Porcel\u00e1nia\" class=\"wp-image-268740\" srcset=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/Ambientespara-exponer-ceramica-y-bano_Porcelania_INSCA.webp 963w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/Ambientespara-exponer-ceramica-y-bano_Porcelania_INSCA-300x200.webp 300w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/Ambientespara-exponer-ceramica-y-bano_Porcelania_INSCA-768x512.webp 768w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/Ambientespara-exponer-ceramica-y-bano_Porcelania_INSCA-150x100.webp 150w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_project_that_marks_a_new_path\"><\/span>A project that marks a new path<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In short, the <strong>Porcel\u00e1nia showroom in Teulada (Alicante)<\/strong> is not a traditional point of sale. In this case, it functions as a space that inspires, accompanies and offers a wide variety of solutions. At <strong>INSCA<\/strong>, we have been part of this process with the aim of creating a <strong>ceramic and bathroom exhibition<\/strong> that makes it easier for customers to imagine their entire project.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"642\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/Diseno-de-exposicion-de-ceramica_INSCA.webp\" alt=\"\" class=\"wp-image-268716\" srcset=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/Diseno-de-exposicion-de-ceramica_INSCA.webp 963w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/Diseno-de-exposicion-de-ceramica_INSCA-300x200.webp 300w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/Diseno-de-exposicion-de-ceramica_INSCA-768x512.webp 768w, https:\/\/insca.com\/home\/wp-content\/uploads\/2026\/03\/Diseno-de-exposicion-de-ceramica_INSCA-150x100.webp 150w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>This project is the first in an expansion that will continue to grow with the same purpose: to be close to people and offer them comprehensive proposals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Bertomeu Group is expanding its range of kitchen appliances and furniture with porcelain tiles courtesy of Porcel\u00e1nia and its ceramics and bathroom showroom. Below, Juli\u00e1n L\u00f3pez, the brand coordinator, explains the key aspects of this revamp. Porcel\u00e1nia, a Bertomeu Group brand, has opened a space in Teulada (Alicante) that marks a turning point in [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":268767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_joinchat":[],"footnotes":""},"categories":[1030],"tags":[],"class_list":["post-268763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/posts\/268763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/comments?post=268763"}],"version-history":[{"count":0,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/posts\/268763\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/media\/268767"}],"wp:attachment":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/media?parent=268763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/categories?post=268763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/tags?post=268763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}