{"id":261596,"date":"2025-08-05T12:02:09","date_gmt":"2025-08-05T12:02:09","guid":{"rendered":"https:\/\/insca.com\/home\/insca-en-cersaie-2025-this-change-everything\/"},"modified":"2025-08-18T08:01:11","modified_gmt":"2025-08-18T08:01:11","slug":"insca-at-cersaie-2025-this-changes-everything","status":"publish","type":"post","link":"https:\/\/insca.com\/home\/en\/insca-at-cersaie-2025-this-changes-everything\/","title":{"rendered":"This Changes Everything: INSCA&#8217;s New Exhibition Language at Cersaie 2025"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/insca.com\/home\/en\/insca-at-cersaie-2025-this-changes-everything\/#The_countdown_has_begun_From_September_22nd_to_26th_youll_find_us_in_Hall_28_Stand_B12_C11\" >The countdown has begun! From September 22nd to 26th, you&#8217;ll find us in Hall 28, Stand B12 C11.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/insca.com\/home\/en\/insca-at-cersaie-2025-this-changes-everything\/#A_new_way_of_presenting_materials\" >A new way of presenting materials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/insca.com\/home\/en\/insca-at-cersaie-2025-this-changes-everything\/#New_displays_for_building_materials_stores\" >New displays for building materials stores<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_countdown_has_begun_From_September_22nd_to_26th_youll_find_us_in_Hall_28_Stand_B12_C11\"><\/span>The countdown has begun! From September 22nd to 26th, you&#8217;ll find us in Hall 28, Stand B12 C11.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Building materials exhibitions are no longer just a place to view products. They have evolved to become spaces that influence brand perception, the shopping experience, and, above all, sales results.<\/p>\n\n\n\n<p>Therefore, at this edition of <strong>INSCA at Cersaie 2025<\/strong>, we want to invite you to rethink your exhibition and the way you&#8217;ve been displaying your products until now. To imagine new ways to showcase the true value of your materials without losing the prominence they deserve.<\/p>\n\n\n\n<p>With this objective, our campaign was born: <em>This changes everything<\/em>.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2025\/08\/CARTEL.webp\" alt=\"Cersaie 2025 | INSCA expositores para azulejos\" class=\"wp-image-261566\" srcset=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2025\/08\/CARTEL.webp 960w, https:\/\/insca.com\/home\/wp-content\/uploads\/2025\/08\/CARTEL-300x200.webp 300w, https:\/\/insca.com\/home\/wp-content\/uploads\/2025\/08\/CARTEL-768x512.webp 768w, https:\/\/insca.com\/home\/wp-content\/uploads\/2025\/08\/CARTEL-150x100.webp 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A concept that refers to a transformation in the way we communicate the value of the product. A transformation that begins at our stand located in<strong> Hall 28 Stand B12 C11<\/strong>, but is designed to extend to your showrooms and points of sale.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_new_way_of_presenting_materials\"><\/span>A new way of presenting materials<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This year, we&#8217;ve designed a space that is, in itself, a statement of intent: a stand without partitions. A clean space, where volumes disappear to give absolute prominence to the product.<\/p>\n\n\n\n<p>A midnight blue fabric\u2014opaque and elegant\u2014replaces the traditional partitions to give way to a clean and immersive experience that suggests without revealing.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2025\/08\/STAND.webp\" alt=\"INSCA at Cersaie 2025 | INSCA expositores para azulejos\" class=\"wp-image-261578\" srcset=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2025\/08\/STAND.webp 960w, https:\/\/insca.com\/home\/wp-content\/uploads\/2025\/08\/STAND-300x200.webp 300w, https:\/\/insca.com\/home\/wp-content\/uploads\/2025\/08\/STAND-768x512.webp 768w, https:\/\/insca.com\/home\/wp-content\/uploads\/2025\/08\/STAND-150x100.webp 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The <strong>structure<\/strong> is supported by iron pillars that evoke <strong>classical architecture<\/strong>, reinterpreted in a minimalist way. Pure lines, subtle cornices, accent lighting&#8230; Everything is designed so that the focus is always the same: the product on display.<\/p>\n\n\n\n<p>In short, we&#8217;ve designed the space so you can <strong>see<\/strong>, <strong>touch<\/strong>, and <strong>experience<\/strong> our display units for tiles and materials as if they were already in your showroom. And if you&#8217;d like to move forward with your projects, we&#8217;d be happy to schedule a meeting with our team during the event.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#16325e\" class=\"has-inline-color\"><a href=\"https:\/\/share-eu1.hsforms.com\/1AWz6uZ2vSY2lWDScZ9dMTQfnqxd\" target=\"_blank\" rel=\"noopener\">Let&#8217;s talk!<\/a><\/mark><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"New_displays_for_building_materials_stores\"><\/span>New displays for building materials stores<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>At <a href=\"https:\/\/insca.com\/en\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/insca.com\/\" rel=\"noreferrer noopener\">INSCA<\/a>, as manufacturers of displays for tiles, bathroom products, and building materials, we develop display solutions that improve both the shopping and sales experience. At Cersaie, we are presenting three major innovations in display solutions:<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2025\/08\/IMAGEN.webp\" alt=\"Cersaie 2025 | INSCA expositores para azulejos\" class=\"wp-image-261572\" srcset=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2025\/08\/IMAGEN.webp 960w, https:\/\/insca.com\/home\/wp-content\/uploads\/2025\/08\/IMAGEN-300x200.webp 300w, https:\/\/insca.com\/home\/wp-content\/uploads\/2025\/08\/IMAGEN-768x512.webp 768w, https:\/\/insca.com\/home\/wp-content\/uploads\/2025\/08\/IMAGEN-150x100.webp 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>This changes <em>experiences<\/em><\/strong>: For the first time, we are bringing together the three versions of the I.RIS system for digitizing displays in a single space.<\/li>\n\n\n\n<li><strong>This changes <em>design<\/em><\/strong>: A new line of ceramic cabinets and shelving that highlights small-format samples.<\/li>\n\n\n\n<li><strong>This changes <em>visions<\/em><\/strong>: A sliding display with integrated shelves for displaying small samples.<\/li>\n\n\n\n<li><strong>This changes <em>possibilities<\/em><\/strong>: A compact, freestanding, and functional display for large-format ceramic pieces.<\/li>\n<\/ul>\n\n\n\n<p>But&#8230; To find out how the new ceramic displays work, you&#8217;ll have to visit us <strong>Hall 28 Stand B12 C11<\/strong>. Only then will you understand why we say this changes everything:<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2025\/08\/PLANO-CERSAIE.webp\" alt=\"Cersaie 2025 | INSCA expositores para azulejos\" class=\"wp-image-261554\" srcset=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2025\/08\/PLANO-CERSAIE.webp 960w, https:\/\/insca.com\/home\/wp-content\/uploads\/2025\/08\/PLANO-CERSAIE-300x200.webp 300w, https:\/\/insca.com\/home\/wp-content\/uploads\/2025\/08\/PLANO-CERSAIE-768x512.webp 768w, https:\/\/insca.com\/home\/wp-content\/uploads\/2025\/08\/PLANO-CERSAIE-150x100.webp 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This changes <em>quality<\/em>.<br>This changes <em>creativity<\/em>.<br>This changes<em> perception<\/em>.<br>This changes <em>showrooms<\/em>.<\/p>\n\n\n\n<p>We are waiting for you!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>INSCA en Cersaie 2025 se presenta con la campa\u00f1a &#8220;This change everything&#8221;. Una nueva forma de exponer materiales de construcci\u00f3n.<\/p>\n","protected":false},"author":12,"featured_media":261562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_joinchat":[],"footnotes":""},"categories":[81],"tags":[],"class_list":["post-261596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/posts\/261596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/comments?post=261596"}],"version-history":[{"count":0,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/posts\/261596\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/media\/261562"}],"wp:attachment":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/media?parent=261596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/categories?post=261596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/tags?post=261596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}