{"id":226175,"date":"2024-09-06T07:19:17","date_gmt":"2024-09-06T07:19:17","guid":{"rendered":"https:\/\/insca.com\/home\/exposicion-de-materiales-y-experiencia-cliente-insca\/"},"modified":"2025-08-04T09:59:16","modified_gmt":"2025-08-04T09:59:16","slug":"exhibition-of-materials-and-customer-experience","status":"publish","type":"post","link":"https:\/\/insca.com\/home\/en\/exhibition-of-materials-and-customer-experience\/","title":{"rendered":"Showroom 5.0: digitalisation and customer experience at INSCA booth"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/insca.com\/home\/en\/exhibition-of-materials-and-customer-experience\/#Find_out_how_to_digitalise_your_exhibition_of_materials_at_Cersaie24_by_visiting_our_stand_You_will_find_us_in_Hall_28_Stand_B12_C11_We_are_waiting_for_you\" >Find out how to digitalise your exhibition of materials at Cersaie&#8217;24 by visiting our stand. You will find us in Hall 28 Stand B12 C11. We are waiting for you!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/insca.com\/home\/en\/exhibition-of-materials-and-customer-experience\/#Showroom_50_digitisation_of_exhibition_spaces_and_customer_experience\" >Showroom 5.0: digitisation of exhibition spaces and customer experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/insca.com\/home\/en\/exhibition-of-materials-and-customer-experience\/#A_new_way_of_interacting_with_materials\" >A new way of interacting with materials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/insca.com\/home\/en\/exhibition-of-materials-and-customer-experience\/#Personalised_experiences_and_proximity_in_exhibitions\" >Personalised experiences and proximity in exhibitions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/insca.com\/home\/en\/exhibition-of-materials-and-customer-experience\/#Here_are_the_7_trends_in_material_display_2025\" >Here are the 7 trends in material display 2025<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/insca.com\/home\/en\/exhibition-of-materials-and-customer-experience\/#Where_is_the_INSCA_stand_at_Cersaie_2024\" >Where is the INSCA stand at Cersaie 2024?<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Find_out_how_to_digitalise_your_exhibition_of_materials_at_Cersaie24_by_visiting_our_stand_You_will_find_us_in_Hall_28_Stand_B12_C11_We_are_waiting_for_you\"><\/span>Find out how to digitalise your exhibition of materials at Cersaie&#8217;24 by visiting our stand. You will find us in Hall 28 Stand B12 C11. We are waiting for you!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This year at Cersaie we are presenting<strong><em> Showroom 5.0.<\/em><\/strong> A concept of point of sale and exhibition that focuses on two strategic axes: customer experience and digitalisation. You have to come and see it at our stand at the Italian trade fair from 23 to 27 September, in <strong>Hall 28 Stand B12 C11<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2024\/09\/4.webp\" alt=\"Showroom 5.0: Una nueva exposici\u00f3n de materiales que a\u00fana digitalizaci\u00f3n y experiencia del cliente.\" class=\"wp-image-226133\" srcset=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2024\/09\/4.webp 960w, https:\/\/insca.com\/home\/wp-content\/uploads\/2024\/09\/4-300x200.webp 300w, https:\/\/insca.com\/home\/wp-content\/uploads\/2024\/09\/4-768x512.webp 768w, https:\/\/insca.com\/home\/wp-content\/uploads\/2024\/09\/4-150x100.webp 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Showroom_50_digitisation_of_exhibition_spaces_and_customer_experience\"><\/span>Showroom 5.0: digitisation of exhibition spaces and customer experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><em><strong><a href=\"https:\/\/expositores-azulejos.insca.com\/en\/es\/customer-experience-and-digitalisation-at-insca-stand\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/expositores-azulejos.insca.com\/en\/es\/customer-experience-and-digitalisation-at-insca-stand\" rel=\"noreferrer noopener\">Showroom 5.0<\/a><\/strong><\/em> is a new exhibition space where digitalisation and customer service complement each other to offer a unique, personalised and interactive experience. It is the new way in which your customers interact with your materials.<\/p>\n\n\n\n<p>This concept that we have developed at <strong>INSCA <\/strong>includes new tile <a href=\"https:\/\/insca.com\/en\/categoria-expositores\/intelligent-and-digital-system\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/insca.com\/home\/en\/categoria-expositores\/intelligent-and-digital-system\/\" rel=\"noreferrer noopener\">displays digitalised with I.RIS<\/a>, our intelligent and digital system, which merges the physical with the digital. In other words, this tool allows you to visualise, in real time, final ambiences from the physical display.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"643\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2024\/09\/1.webp\" alt=\"Showroom 5.0: digitalisation and customer experience at INSCA booth, the nex exhibition of materials\" class=\"wp-image-226139\" srcset=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2024\/09\/1.webp 964w, https:\/\/insca.com\/home\/wp-content\/uploads\/2024\/09\/1-300x200.webp 300w, https:\/\/insca.com\/home\/wp-content\/uploads\/2024\/09\/1-768x512.webp 768w, https:\/\/insca.com\/home\/wp-content\/uploads\/2024\/09\/1-150x100.webp 150w\" sizes=\"auto, (max-width: 964px) 100vw, 964px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>At our stand, you can see it integrated in the <strong><a href=\"https:\/\/insca.com\/en\/categoria-expositores\/milan-wall-en\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/insca.com\/home\/en\/categoria-expositores\/milan-wall-en\/\" rel=\"noreferrer noopener\">technical wall for displaying samples<\/a><\/strong> Milan Wall and in the <strong><a href=\"https:\/\/insca.com\/en\/categoria-expositores\/i-nostri-banchi-en\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/insca.com\/home\/en\/categoria-expositores\/i-nostri-banchi-en\/\" rel=\"noreferrer noopener\">technical bench for small format displays<\/a><\/strong> I Nostri Banchi. In this version, starting from small samples, a code is scanned, and the ambience and technical information appears on the screen. You have to come and see it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_new_way_of_interacting_with_materials\"><\/span>A new way of interacting with materials<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>At <strong>INSCA <\/strong>we know that innovation lies not only in technology, but in how it is used to improve interaction with the customer. That&#8217;s why the <strong><em><a href=\"https:\/\/expositores-azulejos.insca.com\/en\/es\/customer-experience-and-digitalisation-at-insca-stand\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/expositores-azulejos.insca.com\/es\/digitalizaci%C3%B3n-y-experiencia-del-cliente-en-el-stand-de-insca\" rel=\"noreferrer noopener\">Showroom 5.0<\/a><\/em><\/strong> we have developed is not just about digitalisation.<\/p>\n\n\n\n<p>On the other hand, we have optimised the exhibition space with hybrid displays. For example, we have designed <strong>shelves for display building materials<\/strong> in which you can present different types of materials such as tiles and taps in the same display.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"643\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2024\/09\/2.webp\" alt=\"\" class=\"wp-image-226145\" srcset=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2024\/09\/2.webp 964w, https:\/\/insca.com\/home\/wp-content\/uploads\/2024\/09\/2-300x200.webp 300w, https:\/\/insca.com\/home\/wp-content\/uploads\/2024\/09\/2-768x512.webp 768w, https:\/\/insca.com\/home\/wp-content\/uploads\/2024\/09\/2-150x100.webp 150w\" sizes=\"auto, (max-width: 964px) 100vw, 964px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>In addition, the customer service areas are integrated directly into the furniture, which facilitates closer and more effective communication, without your customers and team having to move around.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Personalised_experiences_and_proximity_in_exhibitions\"><\/span>Personalised experiences and proximity in exhibitions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Our goal is simple: to make every visit to your point of sale a personalised experience, where proximity and interactivity take centre stage. With digitised <strong>building material displays<\/strong>, your customers can interact with your products in an intuitive way.<\/p>\n\n\n\n<p>We want you to enjoy the experience of selling and do so with the security of trusting a company with more than 45 years of experience. We are ahead of the trends in the sector so that you can achieve excellence in the presentation of your materials.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"643\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2024\/09\/5.webp\" alt=\"\" class=\"wp-image-226158\" srcset=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2024\/09\/5.webp 964w, https:\/\/insca.com\/home\/wp-content\/uploads\/2024\/09\/5-300x200.webp 300w, https:\/\/insca.com\/home\/wp-content\/uploads\/2024\/09\/5-768x512.webp 768w, https:\/\/insca.com\/home\/wp-content\/uploads\/2024\/09\/5-150x100.webp 150w\" sizes=\"auto, (max-width: 964px) 100vw, 964px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Here_are_the_7_trends_in_material_display_2025\"><\/span>Here are the 7 trends in material display 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Along with this vision, we have created a guide to the top 7 trends for tile, bathroom and building materials display, reflecting the keys to stand out in 2025.<\/p>\n\n\n\n<p>The trends include the digitalisation of showrooms, optimising the display of small and large formats, using moodboards to inspire, contextualising new spaces with tiles, displaying with a focus on cross-selling and integrating customer service areas into the furnishings.<\/p>\n\n\n\n<p>In short, this exclusive ebook brings together the main innovations in display materials for the coming year.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/share-eu1.hsforms.com\/1T0kwBp5JRmKT7iHcz4ilhAfnqxd\" data-type=\"link\" data-id=\"https:\/\/share-eu1.hsforms.com\/1T0kwBp5JRmKT7iHcz4ilhAfnqxd\" target=\"_blank\" rel=\"noopener\">Download the guide<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_is_the_INSCA_stand_at_Cersaie_2024\"><\/span>Where is the INSCA stand at Cersaie 2024?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We are once again at <a href=\"https:\/\/www.cersaie.it\/en\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.cersaie.it\/en\/\" rel=\"noreferrer noopener\">Cersaie<\/a>, the International Exhibition of Ceramic Tiles and Bathroom Equipment. You will find us in <strong>Hall 28 Booth B12 C11<\/strong> with a space of 221 sqm.<\/p>\n\n\n\n<p>If you want to digitalise your exhibition space and find out about the latest trends in the materials exhibition sector, come and see us!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"643\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2024\/09\/3.webp\" alt=\"\" class=\"wp-image-226151\" srcset=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2024\/09\/3.webp 964w, https:\/\/insca.com\/home\/wp-content\/uploads\/2024\/09\/3-300x200.webp 300w, https:\/\/insca.com\/home\/wp-content\/uploads\/2024\/09\/3-768x512.webp 768w, https:\/\/insca.com\/home\/wp-content\/uploads\/2024\/09\/3-150x100.webp 150w\" sizes=\"auto, (max-width: 964px) 100vw, 964px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Find out which are the best digital tile displays for your exhibition of materials by visiting our stand at Cersaie&#8217;24.<\/p>\n","protected":false},"author":12,"featured_media":230890,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_joinchat":[],"footnotes":""},"categories":[81],"tags":[],"class_list":["post-226175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/posts\/226175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/comments?post=226175"}],"version-history":[{"count":0,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/posts\/226175\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/media\/230890"}],"wp:attachment":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/media?parent=226175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/categories?post=226175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/tags?post=226175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}