{"id":171890,"date":"2023-12-07T10:51:56","date_gmt":"2023-12-07T10:51:56","guid":{"rendered":"https:\/\/insca.com\/home\/diseno-de-una-exposicion-de-azulejos\/"},"modified":"2025-08-04T09:53:48","modified_gmt":"2025-08-04T09:53:48","slug":"design-of-a-tile-showroom-by-insca","status":"publish","type":"post","link":"https:\/\/insca.com\/home\/en\/design-of-a-tile-showroom-by-insca\/","title":{"rendered":"The design of a tile showroom: how to create a high-value commercial space"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/insca.com\/home\/en\/design-of-a-tile-showroom-by-insca\/#The_head_of_Design_at_INSCA_Laura_Pardo_participated_as_a_speaker_at_the_conference_for_distributors_organised_by_Andimac_and_Cevisama_Pardo_explained_how_the_design_of_a_tile_showroom_has_to_be_to_create_a_exhibition_of_value\" >The head of Design at INSCA, Laura Pardo, participated as a speaker at the conference for distributors organised by Andimac and Cevisama. Pardo explained how the design of a tile showroom has to be to create a exhibition of value.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/insca.com\/home\/en\/design-of-a-tile-showroom-by-insca\/#Product_lighting_in_the_design_of_a_tile_showroom\" >Product lighting in the design of a tile showroom<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/insca.com\/home\/en\/design-of-a-tile-showroom-by-insca\/#Transformation_of_exhibition_spaces\" >Transformation of exhibition spaces<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/insca.com\/home\/en\/design-of-a-tile-showroom-by-insca\/#Integration_of_digital_and_immersive_experiences\" >Integration of digital and immersive experiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/insca.com\/home\/en\/design-of-a-tile-showroom-by-insca\/#INSCA_at_the_forefront_of_exhibition_design\" >INSCA, at the forefront of exhibition design<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_head_of_Design_at_INSCA_Laura_Pardo_participated_as_a_speaker_at_the_conference_for_distributors_organised_by_Andimac_and_Cevisama_Pardo_explained_how_the_design_of_a_tile_showroom_has_to_be_to_create_a_exhibition_of_value\"><\/span>The head of Design at <a href=\"https:\/\/insca.com\/en\/\">INSCA<\/a>, Laura Pardo, participated as a speaker at the conference for distributors organised by Andimac and Cevisama. Pardo explained how the design of a tile showroom has to be to create a exhibition of value.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"642\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2023\/12\/02_2_11zon.webp\" alt=\"Dise\u00f1o de una exposici\u00f3n de azulejos: c\u00f3mo crear un espacio comercial de alto valor\" class=\"wp-image-171857\" srcset=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2023\/12\/02_2_11zon.webp 963w, https:\/\/insca.com\/home\/wp-content\/uploads\/2023\/12\/02_2_11zon-300x200.webp 300w, https:\/\/insca.com\/home\/wp-content\/uploads\/2023\/12\/02_2_11zon-768x512.webp 768w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Laura Pardo, our director of the Design and Projects department, gave a conference on the design of the tile, bathroom and building materials showroom. The event took place in Madrid, as part of the conference on &#8220;Professional Distribution. The point of sale: trends, risks and strengths&#8221;, organised by <a href=\"https:\/\/cevisama.feriavalencia.com\/\" target=\"_blank\" rel=\"noopener\">Cevisama<\/a> and <a href=\"https:\/\/www.andimac.org\/\" target=\"_blank\" rel=\"noopener\">Andimac<\/a>.<\/p>\n\n\n\n<p>Pardo began his speech by explaining what a high-value space is, as well as how important it is to take care of the customer&#8217;s experience at the point of sale from the moment they walk through the door.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"642\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2023\/12\/01.jpg\" alt=\"\" class=\"wp-image-171883\" srcset=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2023\/12\/01.jpg 963w, https:\/\/insca.com\/home\/wp-content\/uploads\/2023\/12\/01-300x200.jpg 300w, https:\/\/insca.com\/home\/wp-content\/uploads\/2023\/12\/01-768x512.jpg 768w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>She went on to explain how<strong> bespoke retail spaces<\/strong>, together with an organised presentation of materials, can define a pleasant and productive journey for visitors, as well as reflect the values of each brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_lighting_in_the_design_of_a_tile_showroom\"><\/span>Product lighting in the design of a tile showroom<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A crucial aspect highlighted by the manager was the direct illumination of the products. The strategy of &#8220;highlighting the goodness and characteristics of the materials&#8221; is essential to focus the attention of customers and enhance the material effects of the materials on display.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"642\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2023\/12\/06_6_11zon.webp\" alt=\"The design of a tile showroom: how to create a high-value commercial space\" class=\"wp-image-171863\" srcset=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2023\/12\/06_6_11zon.webp 963w, https:\/\/insca.com\/home\/wp-content\/uploads\/2023\/12\/06_6_11zon-300x200.webp 300w, https:\/\/insca.com\/home\/wp-content\/uploads\/2023\/12\/06_6_11zon-768x512.webp 768w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>&#8220;Light becomes more than a source of luminosity; it helps to enrich the customer&#8217;s experience,&#8221; said Pardo. In this way, to <strong>generate a high-value exhibition<\/strong> you can play with different types of lighting. From general lighting, incorporating accent lighting, and even coloured or indirect lighting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Transformation_of_exhibition_spaces\"><\/span>Transformation of exhibition spaces<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The transformation of exhibition spaces is another fundamental pillar of our strategy and one that Pardo mentioned at the conference. In other words, he emphasised the importance we at <a href=\"https:\/\/insca.com\/en\/about-us\/\">INSCA<\/a> give to establishing objectives based on the needs of our clients and their types of materials on display, where each phase of the project contributes to improving the perception of the value of those products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Integration_of_digital_and_immersive_experiences\"><\/span>Integration of digital and immersive experiences<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>INSCA&#8217;s commitment to the integration of <strong>digital and immersive experiences<\/strong> in exhibition design also featured at the conference. Pardo highlighted, within our <a href=\"https:\/\/share-eu1.hsforms.com\/15O1ARruFTYWJsjSlWmeqCgfnqxd?__hstc=179139835.cc733cf22056ee62d62d3cd044671584.1690444593657.1693928695919.1693989034227.36&amp;__hssc=179139835.2.1693989034227&amp;__hsfp=2952095333\" data-type=\"link\" data-id=\"https:\/\/share-eu1.hsforms.com\/15O1ARruFTYWJsjSlWmeqCgfnqxd?__hstc=179139835.cc733cf22056ee62d62d3cd044671584.1690444593657.1693928695919.1693989034227.36&amp;__hssc=179139835.2.1693989034227&amp;__hsfp=2952095333\" target=\"_blank\" rel=\"noopener\">15 Trends in Tiles and Materials Exhibition 2024<\/a> guide, how important it will be for next year to have devices such as our I.RIS, a <strong>tile display <\/strong>with a smart, digital tile display system.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"642\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2023\/12\/03_3_11zon.webp\" alt=\"\" class=\"wp-image-171869\" srcset=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2023\/12\/03_3_11zon.webp 963w, https:\/\/insca.com\/home\/wp-content\/uploads\/2023\/12\/03_3_11zon-300x200.webp 300w, https:\/\/insca.com\/home\/wp-content\/uploads\/2023\/12\/03_3_11zon-768x512.webp 768w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>In this respect, the conference attendees showed great interest in learning how to take advantage of inspiration and current trends to generate spaciousness and a welcoming atmosphere in retail outlets. Pardo closed his presentation with the following tips.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"INSCA_at_the_forefront_of_exhibition_design\"><\/span>INSCA, at the forefront of exhibition design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ultimately, at the event, organised by Andimac and Cevisama, Pardo&#8217;s ideas provided valuable strategies for industry professionals, reflecting INSCA&#8217;s dedication to excellence and innovation in tile, bathroom and building materials display design.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"642\" src=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2023\/12\/04_4_11zon.webp\" alt=\"expositor de azulejos I.RIS\" class=\"wp-image-171875\" srcset=\"https:\/\/insca.com\/home\/wp-content\/uploads\/2023\/12\/04_4_11zon.webp 963w, https:\/\/insca.com\/home\/wp-content\/uploads\/2023\/12\/04_4_11zon-300x200.webp 300w, https:\/\/insca.com\/home\/wp-content\/uploads\/2023\/12\/04_4_11zon-768x512.webp 768w\" sizes=\"auto, (max-width: 963px) 100vw, 963px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>With these insights, <strong><a href=\"https:\/\/insca.com\/en\/contact\/\">INSCA<\/a><\/strong> continues to lead the way in creating retail environments that not only showcase products, but also tell stories and create memorable experiences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our head of Design at INSCA explained how the design of a tile showroom has to be to create a exhibition of value.<\/p>\n","protected":false},"author":12,"featured_media":171853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_joinchat":[],"footnotes":""},"categories":[81],"tags":[],"class_list":["post-171890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/posts\/171890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/comments?post=171890"}],"version-history":[{"count":0,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/posts\/171890\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/media\/171853"}],"wp:attachment":[{"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/media?parent=171890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/categories?post=171890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insca.com\/home\/en\/wp-json\/wp\/v2\/tags?post=171890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}