New trends and health and safety measures at Cersaie 2021 stands

At INSCA, we’re working hard to complete the manufacture of the stands and the ceramic tile displays for Cersaie 2021. The sending of the first stands to Italy has already started.

The 2021 edition of Cersaie 2021 is just around the corner. On 27 September, the International Exhibition of Ceramic Tiles and Bathroom Furnishings will open its doors. This year, the theme will be “Bologna together with Cersaie”.

If the pandemic has made anything clear, it is that “ceramics need to be touched”, hence the great interest that the fair has inspired after an empty year. Over 600 stands, of which 100 are Spanish, will be visited by thousands of professionals during the five days of the fair. During the last edition, in 2019, Cersaie had 112 000 visitors.

Health and safety measures and the new trends set the design of the stands

INSCA has worked hard throughout the summer to design and manufacture the stands that will be introduced at the international exhibition by the company’s clients. “Ceramic tiles are experiencing great international growth and Cersaie is the opportunity to introduce the world to new collections, reinforce our positioning within the market and close new sales deals”, stresses Pascual Ibáñez, CEO at INSCA.

For this edition, the health and safety measures highlighted by the organisation have had a direct impact on each exhibitor’s design. “In every design, we have kept safe distances in mind and the way in which our clients will interact during their visits to the fair in order to create the best experience in a safe manner”, explains Laura Pardo, Director of Design and Quality at INSCA. 

Another decisive factor in tile display design has been the type of product that the clients will introduce. “The objective is to create a first-rate experience with the values of the brand”, Pardo points out. 

For this reason, INSCA’s solutions for the fair have been developed so that the tile collections are completely at the forefront, the visit to the stand is pleasant and sales are very productive.  

“At this time, we cannot reveal what each client’s stand will be like, but we are certain that each one will have an impact at Cersaie and that they will differentiate from each other within their market niche. We have worked hard to make this happen” explains Ibáñez. 

Advances in the manufacture and assembly of tile display designs

At the present time, the INSCA plant is working intensively in order to complete the manufacture of all the stands that the company’s clients will be introducing at Cersaie.

The first week of September will see the start of the shipping of the stands by road transport, and at the same time, INSCA’s team will be relocated to Cersaie to start setting up the tile display stands. In total, over 100 professionals from the leading tile display systems company have taken part.

INSCA at Cersaie

For another year, INSCA will also be at Cersaie to show the best tile display stands on the market. They will be located in Pavilion /Hall 28, stand B16.

At this edition, “as experts in the design, development and manufacture of tile display stands, we will attend the fair with a new concept, with a new way of presenting tile and bathroom displays focused on helping our clients to move forward”, Ibáñez concludes.