1 August, 2022

Dot it now., INSCA’s new campaign at Cersaie


Cersaie show attendees wishing to discover our new concept to transform their business can now book their meeting with the INSCA team here. 

Consumer and business habits are changing. We no longer think of exhibitions and points of sale as places where an economic transaction takes place, but as the meeting point for building relationships with customers, and we need to focus on generating value.

Do it now at Cersaie, our objective is to drive the transformation of our clients’ businesses so that they can make the most of the opportunities of a changing market.

The time to improve competitiveness, position ourselves in the market, differentiate ourselves and grow is now, after that it is too late. That is why Do it now. is articulated around innovation, differentiation, value generation and benefit to our customers.

New in the tile display stand catalogue

Large format tiles are consolidating the trend. More and more building material shops are including them in their range of samples. For this reason, among the novelties to be presented by INSCA at Cersaie are the new displays for slabs or giant tiles.

Tile display slabs Spring by INSCA

It should be noted that this type of ceramic product requires very precise display systems. “They are very large slabs, so we have had to design tile display units capable of guaranteeing maximum support, comfort when handling them, good capacity for displaying samples and a design that reinforces the prominence of the piece”, explains Pascual Ibáñez, manager of INSCA.

For this reason, INSCA’s design and engineering department and the Innovation Committee have carried out different research and prototypes to create the new tile displays stands for displaying large format tiles that INSCA is presenting at Cersaie.

Another trend in showroom tile display continues to be multi-format ceramic tile display stands that allow for the simultaneous display of samples of different sizes. So at INSCA’s stand customers will be able to find ceramic displays designed to enhance the value of collections and improve the selling experience at exhibitions. The new ceramic tile display join INSCA’s catalogue, which is currently the largest in the world, with more than 1000 different references of tile and bathroom display for all manufacturers and formats.

Where is the INSCA stand at Cersaie?

This year INSCA repeats the location of last year’s edition. INSCA’s stand at Cersaie will be located in hall 28, stand B12C11. “We already have the design of the new stand where we will present the new tile displays“, concludes Ibáñez.