Download the guide with the 7 top trends in materials exhibition 2025

We present you the guide with the latest novelties in materials exhibition that we have prepared within the context of our campaign Showroom 5.0: Customer experience and digitalisation for Cersaie’24.

Now more than ever, digitalisation and the commitment to improving the customer experience are key elements for achieving excellence in the building materials exhibition. This is what we at INSCA have developed as Showroom 5.0, which we will be presenting this year at Cersaie.

With this new concept in mind, we have prepared an exclusive guide that explores the 7 top trends in materials display to help you integrate these new ideas and renew your tile, bathroom and materials display.

From telling you what the new large format sizes in ceramics are and how to display them with the right tile displays and wall mounted tile display, how to use new ambiences to display tiles, to using moodboards to inspire your customers… This exclusive ebook brings together the main novelties in materials display for 2025.

A work that we have carried out with great enthusiasm and dedication as part of our campaign for the Italian trade fair.

Download the guide

Why innovate in the materials exhibition?

Today, showrooms and retail outlets are evolving into spaces that create immersive experiences for customers.

That’s why the ideas we highlight in this guide focus on transforming display spaces into more dynamic, interactive and personalised environments. Here’s a preview of what you’ll find:

1. Examples of digitalisation in showrooms.
2. Tile display systems for displaying small samples.
3. New tile and slab formats: which ones are they and how to display them.
4. Incorporating moodboards to inspire your customers.
5. Ideas for presenting tiles in new settings.
6. Tips on how to focus your display on cross-selling.
7. Integrating customer service areas into furniture.

In short, an indispensable tool for distributors, manufacturers, professionals and enthusiasts of design, architecture and the display of construction materials who wish to increase the sales of their businesses thanks to the excellent presentation of their products.

We invite you to download our new guide and discover the top trends in materials display. Download the guide

Download the guide

Showroom 5.0: Digitalisation and customer experience

This year we return to Cersaie with Showroom 5.0 as our concept. A concept focused on two key aspects: customer experience and digitisation of exhibitions. 

The way your customers interact with your products has to change. Now more than ever, digitalisation is key to improve the presentation of your materials. If you want to know how, you have to come to the INSCA stand at Cersaie 2024.

We invite you to visit us at the Italian fair in Hall 28 Stand B12 C11. We look forward to seeing you from 23rd to 27th September in Bologna!